To make Ha Tinh a place where tourists come, love and remember forever

(Baohatinh.vn) - After the positive results in recent times, Ha Tinh tourism industry needs to invest deeply and know how to tell its own story to create a distinct highlight.

Clear transition

As tourism space becomes increasingly diverse, Ha Tinh has become an attractive destination for tourists from near and far. According to the provincial tourism industry's estimate, in the first 6 months of 2025, the whole province welcomed about 3.7 million visitors, an increase of 8.1% over the same period last year and reaching 56% of the annual plan. Looking back at 2023, Ha Tinh welcomed 2.36 million visitors, by 2024 the number had increased sharply to 5.6 million visitors. These are impressive results, demonstrating the effectiveness of the province's steps in the right direction.

In the first 6 months of the year, tourism activities were bustling at tourist areas and spots across the province. In the photo: Tourists visit and use services at Xuan Thanh (Nghi Xuan) and Thien Cam (Cam Xuyen) beach tourist areas.

Looking at that achievement, tourism experts and managers believe that the above improvement comes from many factors: re-planning of key tourist areas, systematic investment in transport and accommodation infrastructure, increasing many attractive products, strengthening investment promotion and advertising, and especially the proactive participation of the community and businesses in the tourism sector.

A typical example is Thien Cam Tourist Area (Cam Xuyen). Since 2023, the locality has completely cleared out the row of kiosks consisting of 46 restaurants that encroached on the beach, causing unsightliness for decades. Thanks to that, the beach has been restored to its pristine beauty, creating space for the development of quality services. The Thien Cam Beach Club model founded by Mr. Tran Xuan Vu is a testament to a modern entertainment and relaxation model, attracting young people and tourists who love cultural and community experiences.

New look of Thien Cam tourist area after the coastal kiosk row was cleared and many infrastructure items were planned to be rebuilt.

At Xuan Thanh Beach Resort (Nghi Xuan), a series of practical actions have changed the face of tourism here: planning the traffic system, renovating the sea square, relocating coastal restaurants, dredging the My Duong creek, planting trees, installing lighting systems... In addition, the presence of high-quality accommodation, resort and entertainment complexes here such as: Muong Thanh - Xuan Thanh hotel, the most modern 18-hole golf course in Southeast Asia, Hoa Tien Paradise resort, Hoa Nang... has contributed to making Xuan Thanh a friendly and attractive destination. In particular, at My Duong creek (Xuan Thanh tourist area), the activity of singing Vi and Giam on boats is opening up a sustainable direction, combining the preservation of folk culture with the development of community tourism. Music nights with the participation of famous artists, held regularly on weekends, help Xuan Thanh become a vibrant tourist space that attracts visitors.

My Duong freshwater creek (Xuan Thanh tourist area) from an area polluted by wastewater has been renovated into an entertainment spot with a clean, green landscape attracting tourists in the summer of 2025.

In addition to the above highlights, there are also a series of accommodation and service establishments that are developing rapidly in many coastal tourist areas and spots such as: Phu Minh Gia resort complex (Cuong Gian commune, Nghi Xuan), "Reaching out to the big sea" hotel, Cua Nhuong mini resort, Thien Cam homestay (Cam Xuyen), Hoang Anh hotel (Loc Ha)... Along with that are other attractive products and services such as: night squid fishing tour at sea, canoe surfing, electric cars, boat racing, fishing festival, folk singing performances, etc. bringing diverse colors to the tourism picture of localities.

Ha Tinh tourism space is no longer limited to the beach. The midland and mountainous localities are actively exploiting ecological and cultural advantages. Destinations such as Da Bac Eco, farmstay "The Muse of the Land" (Thach Ha), Hai Thuong Resort (Huong Son), Dong Tra (Huong Khe) ... are attracting tourists thanks to the combination of resort experiences, nature exploration , traditional craft villages ... In particular, Hai Thuong Resort stands out with its health tourism model associated with the famous physician Hai Thuong Lan Ong Le Huu Trac and indigenous medicinal herbs, becoming a familiar stop for many tourists across the country.

Da Bac Eco-tourism Area (Nam Dien Commune, Thach Ha) is one of the attractive destinations for tourists in the first 6 months of 2025.

Towards sustainable development

Although the current results are remarkable, Ha Tinh tourism is still in the early stages of its journey to reach out. Mr. Nguyen Tien Trinh - General Director of Thanh Sen Tourism Company (Ha Tinh City) expressed: “Compared to major tourist centers, Ha Tinh is still modest. However, the positive thing is that the products are increasingly diverse and environmentally friendly, especially in coastal tourist areas such as Thien Cam, Xuan Thanh... where recently more trees have been planted, creating a cool space, close to nature. However, for sustainable development, authorities at all levels need to continue to improve the investment environment, strengthen communication, promote destinations, and at the same time have active support for businesses, especially effectively implementing Resolution 68 of the Central Committee to create an environment for tourism businesses to develop, so that positive signals continue to multiply”.





According to many tourism experts, Ha Tinh needs to continue improving its investment environment, while actively supporting businesses in developing tourism products. In the photo: Thien Cam Beach Club and Xuan Thanh Weekend Music Night are attractive products for tourists this summer.

At the workshop "Developing sustainable green tourism in Ha Tinh" at the end of 2024, Prof. Dr. Nguyen Mai - Chairman of the Association of Foreign Investment Enterprises (VAFIE) emphasized: Ha Tinh has great potential with diverse resources, beautiful landscapes, many historical and cultural relics. He said that Ha Tinh needs to develop green tourism on the basis of digital transformation, focusing on key tourism clusters, exploiting identity instead of spreading development. "Developing green tourism is not only about planting trees or preserving landscapes, but also preserving heritage, creating livelihoods for the community like what Hoi An (Quang Nam) has done" - Prof. Dr. Nguyen Mai expressed.

Ha Tinh tourism industry is currently implementing 3 key areas: spiritual and cultural tourism, rural tourism and sea tourism. For these orientations to be effective, Ha Tinh needs a synchronous development strategy, combining infrastructure, people and cultural identity. In particular, many experts believe that, first of all, it is necessary to soon build a digital map of key tourist routes and destinations, clearly defining the orientation of each region: sea, plain, midland and mountainous. On that basis, priority should be given to investment in connecting traffic infrastructure, rest stops, parking lots, tourist information stations, etc. to facilitate both tourists and businesses.

Prof. Dr. Nguyen Mai - Chairman of the Association of Foreign Investment Enterprises (VAFIE) "offered advice" on developing Ha Tinh tourism at the Workshop "Sustainable green tourism development in Ha Tinh" at the end of 2024.

Along with the physical infrastructure is the issue of human resources. In fact, many homestays, restaurants, and local services still operate spontaneously, lack expertise, and are not ready to meet the standards to serve large groups of guests or international guests. Effective coordination with vocational schools, organizing training courses on professional skills, foreign languages, cultural behavior, etc. is an urgent requirement to ensure consistent and professional service quality.

Mr. Ho Viet Anh - former Principal of Nguyen Du College said: To promote the advantages and potential of rich and attractive cultural heritage values, Ha Tinh tourism needs to strongly shift from "opening - welcoming guests" tourism to tourism with stories. Each destination needs to be a space for vivid storytelling: from Thien Cam with the legend of "heavenly lute sound", Quynh Vien (Thach Hai, Ha Tinh City) with the legend of Chu Dong Tu and Tien Dung practicing Taoism, to My Duong creek with river songs and fishing culture... When tourists understand and sympathize with those stories, they will not only come once, but will want to come back, explore more deeply, and stay longer with the destination.

With its beautiful landscape and rich cultural heritage, Ha Tinh tourism needs to tell its own, attractive story to attract visitors. In the photo: Ho Ngan Truoi Vu Quang (photo by Dau Ha).

Ms. Vo Thi Thu Hien - Head of Tourism Management Department (Department of Culture, Sports and Tourism) shared: “As the managing unit, the department is focusing on calling for investment, promoting the development of new products, improving infrastructure, and improving the quality of human resources. Proper training, from management level to direct workers, is the key to retaining tourists and improving service quality”.

It can be said that Ha Tinh tourism is at a pivotal stage. The initial results have been quite clear, showing the right direction, but the challenges ahead require strategic, systematic and persistent thinking. Developing tourism is not just about building large projects, but also about knowing how to “tell stories” about people, culture and nature, thereby turning Ha Tinh into a place that tourists come to, love and remember forever.

The beauty of Ky Xuan stone fishing village (Ky Anh district). Photo: Dinh Nhat.

With its available potential, if it is steadfast in its orientation towards green, humane and sustainable development, focusing on quality, culture as the foundation and people as the center, Ha Tinh can completely become a different and attractive destination on the Vietnamese tourism map.

Source: https://baohatinh.vn/de-ha-tinh-thanh-noi-du-khach-den-yeu-men-va-nho-mai-post290236.html