Bringing cooperative products to tourists on Hung Kings' death anniversary

On the occasion of the Hung Kings' Commemoration Day, cooperative products in the province will be displayed and promoted at the Phu Tho 2025 OCOP trade and product fair; cultural camps of districts, cities and towns in the Hung Temple area; and tourist attractions. This is an opportunity for cooperatives to promote their products, expand their markets, and create momentum to promote collective economic development.

Products of cooperatives are introduced and displayed at Phu Tho town cultural camp.

Our province has a diverse terrain, including mountainous, midland and plain areas, which are favorable conditions for developing typical agricultural, forestry and fishery products and handicrafts. Promoting traditional values, many cooperatives have absorbed the quintessence, and the products produced have a blend of traditional and modern values, bearing the imprint and cultural identity of each locality. Hung Temple Festival is an opportunity to promote and introduce tourism products, exploiting the potential and strengths of culture, cuisine and tourism. The province's typical products are spread across districts in the province, many products have the imprint of cooperatives, if exploited well, most of them have the potential to develop into tourism products.

To serve tourists from all over the world who come to the Land of the Ancestors on the occasion of the Hung Kings' Commemoration Day this year, stalls and businesses in the Hung Kings Temple Historical Site have prepared and sold a variety of local specialties, notably products produced by cooperatives. The items are quite rich and diverse, meeting the needs of tourists for enjoyment and shopping.

Ms. Hoang Thi Truong - Owner of stall number 9 said: "Understanding the psychology of tourists when coming to the Land of Ancestors who want to enjoy local specialties, the stall sells many typical products, in which the most prominent are OCOP items, products produced by enterprises and cooperatives such as sour meat, banh chung, banh cassava, che lam, green tea, soy sauce... All products are publicly priced, ensuring quality, clear origin and detailed consultation and introduction so that tourists can better understand the cultural and culinary values of the Land of Ancestors".

Up to now, the whole province has over 100 cooperatives and cooperative groups with products that have achieved OCOP certification. Many cooperatives have standardized processes, creating products from quality specialty ingredients, with more professionalism. Many cooperative products have built brands, associated with the name of the land and village, leaving an impression on tourists when visiting Hung Temple such as: Hung Lo rice noodles, Hung Lo banh chung, Thanh Son sour meat, Doan Hung grapefruit, Long Coc tea, Phu Thinh tea, Da Hen tea, Cam My tea, Tan Son salted chicken, Ga Gay My Lung sticky rice... These products not only serve the needs during the festival but also have the potential to become tourism products, expanding the market inside and outside the province.

At the cultural camps, districts, cities and towns organize many cultural and artistic activities combined with displaying typical products. Ms. Phan Thi Anh Thu - Director of the Center for Culture, Sports, Tourism and Communications of Phu Ninh district said: "Phu Ninh district brings to the cultural camp special activities, artistic performances and displays of OCOP products, typical products of Phu Ninh district. These include Gia Thanh conical hats, Phu Nham honey, Tu Da fermented fish, medicinal herbs of Moc Quy Huong medicinal herbs cooperative... These are all quality products, many of which are produced by cooperatives in the district. On this occasion, a large number of people and tourists from all over the country will come to Hung Temple, which will be a favorable opportunity to connect with the market, expand output, contribute to increasing the value of agricultural products and developing the local economy".

The products of the cooperative selected to serve during the Hung Temple Festival all have their own characteristics, associated with local culture. Promoting and improving quality will help the products affirm their brand and gain a firm foothold in the market.

Nguyen Hue

Source: https://baophutho.vn/dua-san-pham-htx-den-voi-du-khach-dip-gio-to-230370.htm