Many opportunities for businesses when participating in local cultural spaces

In recent days, AEON MALL Hue has attracted a large number of customers to visit and shop. In addition to visiting famous fashion and dining stores, the local cultural area also attracts a large number of customers to experience and shop. The local cultural area is located right at Do Quyen lobby, center of the 1st floor, with a total area of ​​200m2 with 10 booths, selling local products, each booth has an area of ​​4m2.

Businesses will be arranged booths to introduce local products, as well as the characteristics of the land and people of Hue . In addition, this is also a space connecting Hue culture and Japanese culture.

At the time we arrived, a total of 9 businesses had participated in the Local Corner space, of which 8 were from Hue, occupying 8/10 booths. Some of the Hue brands present here include Doan Trang embroidery products, Hue specialty jams and spices from Huefarm, Bo Chinh ginseng products from SBC Hoang Gia, etc.

Ms. Ho Nhat Phuong, Director of SBC Hoang Gia Co., Ltd. said that Hue enterprises have a great opportunity when participating in the booth at AEON MALL. The most significant of which is that the quality of the enterprise's profile will be enhanced, because the brand reputation of AEON MALL has been affirmed. In addition, the target customers coming to this shopping center are also quite wide, not only local people, but also many domestic and foreign tourists. This is an opportunity for enterprises in the province to reach more customers.

However, to actually "set foot" here is a journey, because AEON MALL is a prestigious and quality unit, so bringing products into this commercial center requires meeting many strict conditions, especially product quality. However, thanks to the support of local leaders, departments, branches and especially the Provincial Investment Promotion, Trade and Enterprise Support Center, businesses have had quite a lot of advantages in bringing goods to introduce and sell at the center. According to the assessment of businesses, the Provincial Investment Promotion, Trade and Enterprise Support Center has promoted its role as a bridge by both collecting opinions from businesses and having dialogue with AEON MALL to achieve harmony between local businesses and AEON MALL.

Sharing about the local cultural area, Ms. Nguyen Thi Bich Thao, Director of the Provincial Center for Investment Promotion, Trade and Enterprise Support, said that the actual survey of the activities of large supermarkets in the area showed that most of the products sold in supermarkets were from enterprises outside the province. During the process of contacting enterprises, local enterprises were eager to bring their products to the supermarket. The idea of ​​working and promoting the products of Hue enterprises to this commercial center originated from there.

Accordingly, the Provincial Center for Investment Promotion, Trade and Enterprise Support had many direct working sessions with Mr. Okada Masaki - Senior General Manager of the Central Region, General Manager of AEON MALL Hue to discuss solutions to support local enterprises to do business at AEON MALL Hue. With the influence of provincial leaders, departments and branches, the two sides have reached an agreement to implement the idea of ​​forming a local cultural area with many support policies for enterprises.

Currently, AEON MALL Hue has agreed on a preferential price policy exclusively for local businesses such as support for exhibition costs (design, decoration, staging, goods display tools, etc.); Businesses are allowed to sign short-term contracts to avoid risks and agree to allow 2 units to enter the same booth, creating more opportunities for businesses to share opportunities and reduce risks. Up to now, Thua Thien Hue has 8 businesses/9 booths signed contracts to display here, 1 business is in the process of negotiating to sign a contract to participate in the Local Corner space.

The presence of local businesses at the largest commercial center in the Central region is an important step in affirming the Hue business brand, and at the same time, demonstrating the great companionship and community responsibility of AEON MALL in economic development in Thua Thien Hue.

Article and photos: Hoang Anh