Hanoi continues to affirm its brand as a safe and friendly destination.

In the first quarter of 2024, international tourists are estimated to reach 1.4 million, an increase of 40% over the same period in 2023. Photo: Hanoi Department of Tourism

International tourists increase 40% compared to the same period in 2023

Specifically, in March 2024, Hanoi's tourism industry welcomed 2.26 million visitors, up 7.1% over the same period in 2023, of which international tourists reached 468,000, up 12.6%. Domestic tourists alone reached 1.798 million, up 5.8%. Total revenue from tourists is estimated at VND 8,740 billion, up 9%.

The high number of tourists led to Hanoi tourism welcoming 6.54 million visitors in the first 3 months of 2024, an increase of 10.9%. Of which, international tourists are estimated at 1.4 million, an increase of 40% over the same period in 2023, domestic tourists reached 5.14 million, an increase of 5%. Total revenue from tourists reached VND 25,487 billion, an increase of 17.8%.

By the end of the first quarter of 2024, in terms of the number of tourist accommodation establishments, Hanoi had 3,759 with 71,050 rooms; of which 606 hotels and apartment buildings were rated from 1 to 5 stars with a total of 26,445 rooms, the number of hotels and apartments ranked accounted for 16% of the total number of tourist accommodation establishments in the area and 37% of the total number of rooms. Regarding standard tourism services, in Hanoi there were 32 food and beverage service establishments, 39 shopping service establishments, 7 entertainment establishments, and 2 health care service establishments that were recognized as meeting standards for serving tourists.

The system of shopping, dining and entertainment facilities in Hanoi that meet tourist service standards has attracted and served a large number of tourists and residents to visit and shop.

Focus on promoting cultural values and heritage associated with tourism, building the image of the capital Hanoi as "Cultured - Civilized - Modern"

Director of Hanoi Department of Tourism Dang Huong Giang said that in 2024, the capital's tourism will focus on promoting cultural values and heritage associated with tourism, building the image of Hanoi as "Cultured - Civilized - Modern", "City for Peace "; "Creative City". Hanoi will form unique and attractive tourism products based on existing advantages, at the same time, research and invest in developing new types of products associated with the advantages of each locality such as exploiting inland waterway tourism routes along the Red River, West Lake, Dong Mo Lake; developing agricultural tourism products, experiential tourism, sports tourism, etc.

Red River tourism brings interesting experiences to tourists coming to Hanoi. Photo: Hanoi Department of Tourism

After 16 special night tours of Hanoi were introduced, the capital's tourism industry is planning to expand the night tours in the suburbs of Hanoi. Proposing 2 night tourism products in the suburbs of Hanoi are a model of cultural and artistic performances, shopping, night entertainment, introducing culinary culture, and night food services in Dong Xuan commune (Quoc Oai district) and a model of Van Dinh culinary culture - Incense making village of Quang Phu Cau commune at the Van Dinh town commercial center (My Duc district) and Quang Phu Cau commune (Ung Hoa district).

Hanoi has also focused on organizing events, programs, and festivals to promote tourism in the capital. These include the Hanoi Tourism Festival 2024 taking place from April 25 to April 28; the launching ceremony of the product "Community Tourism of Mien village" of Ba Vi commune, Ba Vi district taking place on April 26 in response to the Hanoi Tourism Festival 2024, commemorating the 70th anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) and the 70th anniversary of the Liberation of the Capital (October 10, 1954 - October 10, 2024).

In early 2024, the program "Happy Tet 2024" organized by the Vietnam Kite Heritage Center, Hanoi Beer - Alcohol - Beverage Corporation, Vietnam Ao Dai Club, Royal Chefs Association, Vietnam Chefs Association also contributed to the success of Hanoi's tourism industry in the first 6 months of 2024. Thereby aiming to complete the goal of welcoming 27 million tourists to Hanoi in 2024, including 5.5 million international visitors; total revenue from tourists reached 109.41 trillion VND.

In the coming time, the capital's tourism industry will develop a draft Plan to build a community tourism model associated with practical experiences in craft villages and tourist destinations associated with traditional cultural values of ethnic minorities in Chuong My and My Duc districts; at the same time, focus on implementing the task of developing agricultural and rural tourism according to Plan No. 73/KH-UBND, prioritizing the development of 2 to 3 agricultural tourism models in Ba Vi, Thuong Tin, Soc Son districts and Son Tay town... in the direction of high-quality agriculture, enhancing the experience of tourists.

Source: https://kinhtedothi.vn/ha-noi-tiep-tuc-khang-dinh-thuong-hieu-la-diem-den-an-toan-than-thien.html