Synchronous infrastructure from large projects 'wins the hearts' of investors

Research data from the Vietnam Real Estate Market Research and Evaluation Institute (VARS IRE) shows that after many periods of unstable and potentially risky development, the real estate market is witnessing a major change in investor sentiment. Instead of following the crowd, investors are becoming more cautious when deciding to invest.

Illustration photo: Tuan Anh/VNA

Accordingly, large-scale projects, synchronously planned and systematically developed by reputable, professional investors with strong financial capacity not only play the role of "trigger" to activate infrastructure - economic growth but are also considered by investors as a place to place long-term trust. When investing in these products, investors can rest assured in their expectations of value and sustainable profitability.

The Vietnam Association of Realtors (VARS) commented that the domestic real estate market always has a repeating pattern. That is, the appearance of large investors with potential and strategic vision is always an important milestone in creating a sustainable growth cycle for the value of real estate in the region.

Because, not only simply implementing projects, the "eagles" in the real estate industry also bring with them an ecosystem of services, utilities, and modern infrastructure, thereby enhancing the urban appearance and creating a strong momentum for the local economy - VARS experts analyzed.

Notably, in recent times, the investment wave has not only focused on developed central cities but has also shifted to areas with much untapped growth potential. There, the “eagles” have gone one step ahead, laying the foundation for infrastructure and utilities, creating new growth poles, and reshaping the local real estate map.

Ha Nam and Hung Yen are two typical examples in the Northern region. Being two localities with strategic locations at the gateway to the capital Hanoi , Ha Nam and Hung Yen already have advantages to develop the real estate market. However, recently the market has witnessed a dramatic change in these two localities when major investors in the real estate industry officially set foot with large-scale projects.

In Ha Nam, the Sun Urban City project developed bySun Group is considered the starting point for a new wave of growth. Before the project officially opened for sale, land prices in neighboring areas recorded a significant increase, from 15-18 million VND/m2 to 25-30 million VND/m2.

This rapid change not only reflects market expectations, but also shows the clear influence of large-scale projects in repositioning regional values, attracting investment capital and gradually forming real housing demand. The Ha Nam real estate market is a bright spot attracting investors when Sun Group sets foot in it.

Similarly, in Van Giang, Hung Yen, the Vinhomes Ocean Park urban area developed by Vingroup has become a turning point for the entire market. The project not only resets the real estate price level, but also contributes to changing the urban landscape, attracting young residents and intellectual workers from Hanoi to move here to live and work.

The integration of a complete ecosystem, from education, healthcare, commerce to entertainment, has turned this area into a new development pole with modern and synchronous living standards, creating a strong spillover effect to the surrounding area.

The success that creates this attraction is the appearance of investors with strong financial capacity, experience in developing large-scale projects and long-term strategic vision. Large investors not only create modern urban areas but also contribute to reshaping living habits, improving the living standards of urban residents and promoting the urbanization process in satellite localities of Hanoi.

Not outside that wave of spread, Nha Trang from a "value-depleted area" has also begun to change rapidly. Recently, the People's Committee of Khanh Hoa province approved the results of selecting an investor from a leading real estate group in the country to implement a mixed-use urban area project with a total investment of more than 17,000 billion VND and a population of 20,000 people. This information immediately caused the market to react.

VARS’s survey shows that the number of people visiting land has increased significantly, especially in the West and North – areas that are expected to indirectly benefit from new infrastructure and transportation. According to statistics from a large trading floor in Khanh Hoa, land prices in well-planned residential areas near the project’s connecting route have increased by 20-25% in just the past two months. Some beautiful locations with red books and complete infrastructure have even increased by 30-35%.

VARS experts commented that, despite its early development, the real estate price level in many areas of Nha Trang is still significantly lower than its actual potential. In particular, the western part of the city - where expansion is planned, has a stable climate and convenient infrastructure connections - is lacking synchronously developed urban areas that can simultaneously meet the needs of housing, resort and long-term asset accumulation.

In that context, a wave of population migration is quietly forming, led by groups with real living needs such as young people working remotely, the elderly looking for a stable living environment, and the middle class wishing to own property that is both a place to live and has the potential to increase in value...

The increasingly clear appearance of these resident groups is opening up opportunities for the Nha Trang market, becoming an internal factor that increases attraction and creates the premise for a new development cycle, especially in areas that have not been properly exploited.

However, VARS also recommends that, to ensure efficiency and safety in real estate investment activities, investors need to not only seize opportunities to "take the lead" but also clearly define investment goals in each stage (short-term, medium-term or long-term) in order to build a reasonable financial strategy and maintain a proactive position in the face of market fluctuations.

In particular, legal factors should be considered a prerequisite in every investment decision. A project with clear and complete legal documents not only helps limit potential risks but also acts as a “shield” to protect capital flows and create a foundation for sustainable growth – VARS emphasized.

According to VNA

Source: https://doanhnghiepvn.vn/doanh-nhan/ha-tang-dong-bo-tu-cac-du-an-lon-duoc-long-nha-dau-tu/20250623085145444