Grocery and food industry with sales on e-commerce platforms reaching more than 2,751 billion VND in the first half of this year - Photo: AI drawing
The first half of the year's online retail market report from data platform Metric.vn shows that snacks lead the grocery and food industry, with sales of more than VND2,751 billion and output of 45.5 million products.
"Hang Du Muc" was arrested, but the sales channel still recorded sales.
The above figures reflect the high demand of people for fast-moving consumer goods. Beverages ranked second with VND2,433 billion and 22 million products, followed by milk and eggs with sales reaching VND1,906 billion and 17 million products.
Processed food and dried food groups also had high sales with more than 1,423 billion VND, while alcoholic beverages and fruits and vegetables were the lowest in the rankings with 87 billion VND and 21.9 billion VND respectively.
Data from the statistics unit also shows that the grocery and food market in the first 6 months of the year on e-commerce platforms shows that consumers strongly prioritize products in the low-price segment, with two groups: under 100,000 VND and 200,000 VND, both accounting for 31% of the industry's total sales.
This reflects consumer demand focusing on essential, convenient products suitable for regular shopping. Meanwhile, the price segment of 200,000 - 350,000 VND accounts for 16%, concentrated in the high-end processed food group.
The remaining high-priced segment from 500,000 - 1,000,000 VND only accounts for 4-5% of sales.
In the top 10 brands leading in sales of grocery and food products on e-commerce platforms in the first half of this year, the name "Hang Du Muc" continues to attract attention with revenue reaching 62 billion VND.
Most of these sales were recorded in the first quarter, before the brand owner - Ms. Nguyen Thi Thai Hang (born in 1995) - was prosecuted and temporarily detained on charges of producing counterfeit goods and deceiving consumers.
Despite being in trouble with the law, the TikTok page of "Hang Du Muc" still maintains a large number of followers, with about 4.5 million. In addition, this brand continued to record sales on e-commerce platforms in the second quarter.
What products does "Mother Ro" attract customers with?
In addition, the brand "Mother Ro" - a fairly new name entered the rankings with impressive sales of more than 60 billion VND. "Mother Ro" is currently operating a TikTok channel attracting hundreds of thousands of followers and millions of likes.
The booth focuses on clean food products, notably nutritious nuts such as macadamia nuts, along with dried fruit products such as dried mango, dried pineapple, etc.
The remaining names in this top 10 ranking include Ensure (471 billion VND), Vinamilk (348 billion VND), TH True Milk (160 billion VND), Eating with Mrs. Tuyet (130 billion VND), Glucerna (129 billion VND), Trung Nguyen (78 billion VND), Nescafé (65 billion VND), Abbott (53 billion VND)...
Source: https://tuoitre.vn/hang-du-muc-me-ro-lot-top-doanh-so-khung-tren-san-thuong-mai-dien-tu-nua-dau-nam-20250729210354461.htm
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