Journey to "awaken the senses" in the heart of heritage at 5AM (season 3)

After 2 impressive seasons, the first dawn music event in Vietnam - 5AM, coordinated by Vietnam Airlines and SpaceSpeakers Group, will return for season 3 at Thang Long Imperial Citadel.

SpaceSpeakers artists always create heat at the 5AM show every season.

The new season of 5AM, called “5AM Eye-Conic Ha Noi”, opens a journey to “awaken the senses” in the heart of heritage, where young people can connect with culture and find themselves in the modern life of the capital. The event is part of the “Touch Autumn Hanoi” campaign, jointly organized by Vietnam Airlines and the Hanoi People’s Committee.

First launched in January 2024, 5AM quickly affirmed its unique appeal when more than 1,000 audiences in Ho Chi Minh City participated in physical and creative activities such as jogging, yoga, meditation, etc. Next, season 2 in Da Lat created a strong media effect with nearly 2,000 attendees, millions of online interactions and many memorable moments.

Over two seasons, Vietnam Airlines has transformed 5AM from an entertainment event into a long-term brand strategy, affirming the pioneering position of the national airline in connecting culture and art with customer experience.

“5AM Eye-Conic Ha Noi” opens a journey to “awaken the senses” in the heart of heritage.

Season 3 - “5AM Eye-Conic Ha Noi” marks a new development, when music becomes a dialogue between the past and the present, between individuals and communities, between national identity and youthful breath. This November, Hanoi will be “awakened” by a series of multi-layered experiential activities, evoking national pride in the historical space of Thang Long Imperial Citadel.

Season 3 brings a new personalized experience, depicting a "new yet familiar" Hanoi in the dawn. From 5am, a series of activities with Wellness Partner - Melia Hotels & Resorts begins the journey to awaken the body and mind with Tai Chi, experience the 5AM luxury lounge space, Vietnamese coffee making and especially the Meet & Greet experience with SpaceSpeakers artists at Melia lounge in collaboration with Vietnam Airlines Lounge - where music connects emotions and awakens positive energy for the new day.

Sports activities, jogging, and physical health care are increasingly of interest to young people.

In addition, the creative area opens up space for audiences to experience traditional costumes, making do paper, and many traditional handicraft activities, helping to approach Vietnamese culture in a lively and intimate way.

5AM tickets are now on sale at: “https://cticket.vn/event/5am-eyeconic-hanoi-2025”. With the message “Are you ready to welcome a different dawn?”, “5AM Eye-Conic Ha Noi” promises to bring young people a memorable morning, where the early morning light blends with music, history and national identity.

In parallel, the “Heritage Race” activity on Honda ICON e: brings a journey to explore Hanoi’s culture and history in a completely new way. Accordingly, Honda Vietnam will organize sideline activities from 5 to 7 am, taking the audience through Hanoi’s iconic locations to capture the most impressive moments.

The lineup of 5AM season 3 is ready to stir up the Hanoi atmosphere in the early morning.

With an expanded capacity of up to 5,000 spectators, three times the previous season, 5AM season 3 will take place from 4:30 a.m. to 12:00 p.m. on November 1, 2025, promising to become a unique music-culture-tourism destination. Not only bringing an emotional morning, 5AM also leads the trend of "music tourism" that is loved by young people around the world, contributing to the journey of rejuvenation and building love for the Vietnam Airlines brand.

PHONG TUAN

Source: https://nhandan.vn/hanh-trinh-danh-thuc-giac-quan-giua-long-di-san-tai-5am-mua-3-post916614.html