What did Hoang Duc say when he became LPBank brand ambassador?

Choosing Hoang Duc as brand ambassador is a new step in the brand development strategy of Loc Phat Bank Vietnam ( LPBank ), aiming to build a prestigious, trustworthy and close image with customers.

This is also a testament to Loc Phat Bank Vietnam's long-term commitment to football in particular and sports in general, in line with the motto "LPBank attaches social responsibility to business".

Hoang Duc becomes LPBank brand ambassador

With 2 times winning the Vietnam Golden Ball title in 2021 and 2023, along with 1 V-League championship, at the age of 26, Hoang Duc possesses all the qualities of a leader with a spirit of effort, perseverance, creativity and team spirit, in line with LPBank's core values and is a bridge for the LPBank brand to get closer to customers.

In his new position, Hoang Duc is expected to contribute to promoting the image and affirming the position of Loc Phat Vietnam Bank (LPBank) to a wide range of customers and partners.

Sharing about his new role, Hoang Duc expressed: "I feel very honored to be trusted and chosen by LPBank's leadership as a brand ambassador. This is the motivation for me to continue to strive to compete at my best, bringing pride to Vietnamese football and preserving a beautiful image in the eyes of fans. I will also try to fulfill my role as a bridge, together with LPBank, spreading values and missions to millions of Vietnamese people."

As one of the leading prestigious banks, LPBank owns a large network of more than 1,200 transaction points across 63 provinces and cities. Together with the major shareholder owning nearly 10% of LPBank's charter capital, Vietnam Post Corporation, the board of directors of Loc Phat Vietnam Bank believes that Hoang Duc will work with the Bank to build a close relationship with customers, spreading the image and values of LPBank closer to millions of Vietnamese people.

On July 15, LPBank was approved by the State Bank of Vietnam to change its commercial name to Loc Phat Bank Vietnam. The selection of Hoang Duc as brand ambassador and the change of commercial name are two important events marking the beginning of a new development phase of LPBank, concretizing the mission of becoming a bank for everyone and one of the leading retail banks, a trusted financial partner.

LPBank is currently in the top 500 banks with the highest brand value globally, an excellent enterprise in Asia and is one of 14 Vietnamese banks in the group of the most important credit institutions in the system in 2024.

Source: https://thanhnien.vn/hoang-duc-noi-gi-khi-tro-thanh-dai-su-thuong-hieu-lpbank-18524071714044751.htm