Opening of the Ethnic Minority Products Festival in Lai Chau

On the morning of November 14, at Lai Chau Provincial Trade Center, the 2025 Northern Mountainous and Ethnic Minority Products Festival officially opened.

The program is organized by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) in coordination with the Department of Industry and Trade of Lai Chau province (People's Committee of Lai Chau province), aiming to honor the value of highland agricultural products, promote typical products, and at the same time create a trade bridge, promote sustainable consumption market for the northern mountainous localities. Opening a series of regional trade promotion activities.

Festival of products of ethnic minorities and mountainous areas in the North in 2025. Photo: Department of Domestic Market Management and Development.

The festival has the participation of some mountainous provinces in the northern region such as: Lai Chau, Lao Cai, Dien Bien, Cao Bang, Bac Ninh , Son La, Tuyen Quang.

At the opening ceremony, Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) emphasized: The festival is an opportunity to promote typical products, honor regional cultural identities, promote cooperation, expand consumer markets, and contribute to realizing the Party and State's policy of socio -economic development in mountainous and remote areas.

Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development, delivered the opening speech. Photo: Department of Domestic Market Management and Development.

In recent years, the development of the domestic market has always received special attention from the Party, the State and the Government. The Ministry of Industry and Trade, as the agency in charge of this field, has been implementing many important programs, such as: Vietnamese people prioritize using Vietnamese goods, developing trade in mountainous, remote and island areas, the Program to innovate agricultural product consumption methods and many specialized trade promotion activities.

Thanks to that, products of ethnic minorities are increasingly widely known, contributing to increasing people's income and promoting regional cultural beauty to the community across the country.

"The Department of Information and Communications will continue to accompany, support information, market consulting, and connect distribution systems, helping highland products gradually affirm their position, not only in the domestic market but also in the international market," Director Tran Huu Linh emphasized.

Mr. Giang A Tinh, Vice Chairman of Lai Chau Provincial People's Committee, delivered a welcome speech. Photo: Department of Domestic Market Management and Development.

In his opening speech, Mr. Giang A Tinh, Vice Chairman of Lai Chau Provincial People's Committee, shared that in recent times, the Party Committee and the Government of Lai Chau province have always paid attention to and issued many policies and mechanisms to support the development of ethnic minority and mountainous areas; encouraged people to develop commodity production, build geographical indications, trace origins, and build brands of typical products associated with the "One Commune One Product" Program, the National Target Program for socio-economic development of ethnic minority and mountainous areas; at the same time, strengthened the implementation of trade promotion and e-commerce activities to support businesses and cooperatives to promote and connect agricultural products of ethnic minority and mountainous areas in particular to the distribution systems of provinces and cities; participated in booths on e-commerce platforms; Participate in programs, conferences, seminars, fairs, events, etc. to connect trade between suppliers and distribution systems, export enterprises and trade promotion organizations.

Booth displaying local products. Photo: Department of Domestic Market Management and Development.

The Northern Ethnic Minority and Mountainous Areas Product Festival has the participation of 74 booths from enterprises in the province and localities nationwide, especially the presence of large domestic and foreign enterprises and distribution corporations such as: Central Retail Vietnam Group, Ho Chi Minh City Union of Trade Cooperatives, Wincommerce General Trading Services Joint Stock Company, IMEX NEWS Company Limited, Qing Shan Sheng Shi Company,...

"This is not only an opportunity to introduce and promote typical products, OCOP products, traditional products, handicrafts, clean agricultural products, precious medicinal herbs, etc., but also a very special occasion for Lai Chau to promote the image and cultural beauty of ethnic minorities in Lai Chau province, tourism potential, and its typical products to businesses, distribution and retail corporations, central agencies and other provinces," the Vice Chairman of Lai Chau Provincial People's Committee emphasized.

Products displayed, sold, and connected for consumption at the Festival. Photo: Department of Domestic Market Management and Development.

Within the framework of the event, the Organizing Committee awarded the certificate of Outstanding Rural Industrial Products of Lai Chau Province in 2025 to 13 excellent products in the province. According to the Department of Industry and Trade of Lai Chau Province, this voting and honoring contributes to encouraging rural industrial establishments to innovate technology, improve product quality, expand consumption markets, thereby promoting sustainable development of rural industry, associated with local raw material areas.

In addition to product display, a conference connecting trade between suppliers in the Northwest region and distribution and export enterprises was also held, attracting the participation of many large units such as Saigon Co.op, Wincommerce, Central Retail, IMEX News and Qing Shan Sheng Shi (China).

On the supplier side, there are typical cooperatives and enterprises of the region such as Than Uyen Agricultural Industry and Trade Tourism Cooperative, Dung Long Company, Tay Bac Seed and Materials Company, DannyGreen Company, Cat Cat Herbal Cooperative and Dao Huy Cuong Business Household, bringing many typical highland products. The connection activities contribute to strengthening the supply-demand link, expanding the output for local agricultural products and promoting sustainable trade cooperation between regions.

In particular, the online sales livestream session on TikTok Hello Vietnam channel created a highlight of the Festival, attracting the participation of leaders of the Department of Industry and Trade of Lai Chau province, KOLs and typical suppliers. At the livestream session, many outstanding specialties of Lai Chau were introduced and sold directly to consumers nationwide such as An Ngan Cordyceps, Thanh Xuan honey, smoked buffalo meat, Lai Chau ginseng tea, Duong Yen salmon floss, matcha tea, Sin Ho ginseng and cassava vermicelli...

13 products of enterprises and cooperatives were awarded certificates of typical rural industrial products of Lai Chau province in 2025. Photo: Department of Domestic Market Management and Development.

"This activity demonstrates a strong shift in digital transformation, helping to bring highland agricultural products directly to consumers, opening up a new direction in consuming local specialty products through e-commerce platforms," ​​said Mr. Tran Van Hung, Deputy Director of the Department of Industry and Trade of Lai Chau province.

With close coordination between the Department of Domestic Market Management and Development and the Department of Industry and Trade of Lai Chau province, along with the support of localities in the region, the Northern Ethnic Minority and Mountainous Areas Product Festival 2025 promises to become a highlight in regional trade promotion, contributing to bringing highland products further, affirming their position in the domestic and international markets.

The 2025 Northern Ethnic Minority and Mountainous Region Product Festival will take place from November 14 to 16 at the Lai Chau Provincial Trade Center. The program promises to bring a space of convergence of highland colors, spreading the spirit of solidarity and aspiration for sustainable economic development of the northern mountainous provinces.

Source: https://nongnghiepmoitruong.vn/khai-mac-ngay-hoi-san-pham-dong-bao-dan-toc-thieu-so-tai-lai-chau-d784255.html