Workers produce masks at New Vision Company (HCMC) - Photo: N.TRI
People are interested in information about COVID-19 again
According to statistics from market research company YouNet Media, between May 13 and 20, news related to the increase in COVID-19 cases generated more than 491,000 discussions and nearly 2 million interactions on social networking platforms.
According to data from YouNet ECI's EcomHeat platform, in the first two weeks of May (from May 4 to 17), the group of 15 best-selling mask stores on Shopee sold more than 140,500 products, with total revenue reaching about 6.6 billion VND - an increase of more than 65% compared to the previous period.
Notably, in the second week of May, right after a series of news about the epidemic spread, the number of masks sold continued to increase sharply, reaching 77,050 products, equivalent to 3.3 billion VND in revenue - an increase of 1.2 times compared to the previous week.
Not only masks, other epidemic prevention-related items have also recorded a significant increase in consumption by YouNet ECI.
The top 10 stores selling COVID-19 test kits on Shopee recorded a five-fold increase in sales in the second week of May, reaching 210 products, compared to the first week.
No scarcity, price increase
However, according to a survey by Tuoi Tre Online, despite the high demand, there has been no shortage or price hike of masks like in previous tense times.
The price of 3-layer, 4-layer medical masks or 3D masks currently fluctuates between 30,000 - 50,000 VND/box (50 pieces) on e-commerce platforms, still stable.
This is clearly different from 2020, when the COVID-19 pandemic first broke out, many types of masks were pushed up to 240,000 VND/box, 3-4 times higher, and even "sold out" across the market.
According to experts from YouNet ECI, this sudden increase in purchasing power also reflects a new consumer trend that is forming: consumers increasingly prioritize purchasing essential and health care products through e-commerce channels.
Previously in its Q3-2024 report, YouNet ECI highlighted that essential categories - including fast-moving consumer goods (FMCG) and healthcare products - are expanding strongly on the e-commerce channel.
In 2024, revenue from this industry group grew by 54% compared to 2023, showing that digital consumption habits are increasingly taking root in people's lives.
Source: https://tuoitre.vn/khau-trang-dat-hang-cho-mang-sau-canh-bao-cua-co-quan-chuc-nang-ve-covid-19-20250521194655983.htm
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