While some films became box office hits, breaking records, notably "Red Rain" with over 700 billion VND in revenue, many others faced flops or even complete failures. The recently released film "Blindfolded Deer Catching" is a prime example, grossing less than 700 million VND. Similarly, many other films such as "Pawn Shop: You Play, You Pay," "Hill of Torture: The Black Doctrine Returns," "What Are You Waiting For?", and "Closing the Deal!" also had low revenues, forcing them to leave theaters earlier than planned.
The failure of these films doesn't just lie in the marketing or release timing – as is often blamed. Experts and audiences alike point out several fundamental problems many films face: illogical scripts, disjointed messages, limited acting, and unprofessional production techniques. Many projects, despite being promoted as "different," fail to convince audiences, demonstrating that Vietnamese cinema still lacks the foundational elements to create works of consistent quality and appeal.
This underscores the fact that, for sustainable development, Vietnamese cinema cannot rely solely on a few "phenomena." A comprehensive solution is needed, starting with people and technology. Training actors, screenwriters, directors, and a professional post-production team is crucial to improving product quality. Simultaneously, applying technology in film editing, special effects, sound, and visuals helps films meet international standards and attract more audiences. A professional distribution and marketing system will ensure films reach the right viewers, instead of disappearing as soon as they are released.
The future prospects of this key sector in the cultural industry will be difficult to realize if the gap between successful and unsuccessful films widens, especially when successful films are merely fleeting phenomena. Clearly, for Vietnamese cinema to achieve sustainable development, it cannot afford to neglect building a solid foundation in terms of human resources, technology, and distribution strategy. Only then will the public no longer rely heavily on luck when predicting film success or failure, meaning the flow of Vietnamese cinema will be stronger and more sustainable.
Source: https://hanoimoi.vn/khi-con-so-phong-ve-noi-that-723398.html
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