When the box office numbers... tell the truth!

In 2025, Vietnamese cinema continued to witness uneven development, with the gap between market-leading films and flops growing.

While some films have created big box office hits, breaking box office records, notably “Red Rain” with a revenue of over 700 billion VND, there are also many projects that have fallen into a slump, even failing miserably. The recently released film “Blindfolded Deer Catcher” is a typical example with a revenue of less than 700 million VND. In the same situation, many films such as “Pawn Shop: Play and Accept”, “Hortar Hill: Black Heresy Returns”, “Wait, Dream”, or “Close the Order!” also had low revenue, forcing them to leave theaters earlier than planned.

The reason for the failure of the above films is not only due to the promotion or release time - as people often blame. Experts and audiences point out some fundamental problems that many films encounter: illogical scripts, fragmented messages, limited acting and unprofessional production techniques. Many projects, despite being promoted as "different", still fail to convince audiences, showing that Vietnamese cinema still lacks the fundamental elements to create works with stable quality and appeal.

This emphasizes the fact that, for sustainable development, Vietnamese cinema cannot rely on just a few “phenomena”. A comprehensive solution is needed, starting with people and technology. Training actors, scriptwriters, directors, and a professional post-production team is the key factor to improve product quality. At the same time, applying technology in film editing, special effects, sound, and images also helps the work catch up with international standards and attract more audiences. A professional distribution and marketing system will help ensure that the film reaches the right audience, instead of “disappearing” as soon as it is released in theaters.

The picture of cinema with expectations about the future of the key field in the cultural industry will be difficult to realize if the gap between successful and failed films is getting bigger, especially when successful films are only phenomenal. Obviously, if Vietnamese cinema wants to reach sustainable development, it cannot help but build a good foundation from human resources, technology to distribution strategy. At that time, when predicting whether a film is successful or not, the public will no longer think too much about the element of luck, which means that the flow of cinema will be stronger and more sustainable.

Source: https://hanoimoi.vn/khi-con-so-phong-ve-noi-that-723398.html