Create a standard, customer-friendly working environment

In the past time, the collective leadership, staff, and employees of the Bank for Agriculture and Rural Development - Nam Thanh Hoa Branch ( Agribank Nam Thanh Hoa) have strived to practice professional manners, standards in communication,... contributing to promoting business activities, creating the image of Agribank always towards the community, for the development of the locality.

Create a standard, customer-friendly working environment Agribank Nam Thanh Hoa staff guides customers to use banking services.

In addition to providing credit services, Agribank Nam Thanh Hoa always identifies the core task as building a standard cultural environment, creating trust in customers. The unit has issued documents directing and implementing criteria on building office culture; developing regulations on ethical standards, codes of conduct for employees and workers to ensure discipline, administrative discipline, exemplary responsibility... Regularly disseminate to all employees and workers to strictly implement the regulations at the unit. At the same time, promote the role of the trade union organization in launching emulation movements and propagating and mobilizing union members to participate in emulation movements to achieve quality and efficiency.

Identifying a "green - clean - beautiful" working environment as one of the important criteria for building office culture, Agribank Nam Thanh Hoa has increased the arrangement of many green trees in the headquarters, especially in the area where customers are often received. The office of the board of directors and each specialized department is arranged scientifically and neatly, bringing a sense of comfort and motivating effective work. Agribank Nam Thanh Hoa also promotes reform and simplification of administrative procedures; applies information technology in operations, contributing to shortening transaction time for customers. Each employee has competed to implement discipline, responsibility, dedication, and professionalism in performing assigned tasks; demonstrating standards and friendliness in communicating with customers, contributing to building a grassroots culture and modernity and efficiency in operations.

Ms. Pham Thi Thanh, Head of Service and Marketing Department of Agribank Nam Thanh Hoa, said: “Implementing office culture is necessary, contributing to affirming the professionalism and value of a unit. At Agribank Nam Thanh Hoa, each employee always strives and practices to maintain a standard style, communicate politely with colleagues and customers. From there, build the image and brand of Agribank Nam Thanh Hoa known to many people. I myself constantly research, improve my professional expertise, know how to listen and wholeheartedly support, contributing to bringing satisfaction to customers in the process of using Agribank's services...”.

As a regular customer at Agribank Nam Thanh Hoa, Ms. Nguyen Thi Nga, in Quang Luu commune (Quang Xuong) shared: “Every time I come to Agribank Nam Thanh Hoa to make a transaction, I feel very comfortable because I can feel the friendliness and enthusiasm of the bank staff. As always, even though it is almost the end of the day, most of the staff are always friendly and attentive, guiding customers to complete the procedures quickly and conveniently.”

Besides, Agribank Nam Thanh Hoa actively builds cultural beauty through social security activities in the locality. From 2019 to May 2023, Agribank Nam Thanh Hoa has actively contributed more than 10 billion VND to programs to build charity houses, gratitude houses, build schools, support the poor... Ms. Trinh Thi Kim Lien, Deputy Director, Chairman of Agribank Nam Thanh Hoa Trade Union said: "The emulation movement "Cadres, civil servants, and public employees implementing grassroots culture" at Agribank Nam Thanh Hoa has always received the attention of the leadership and direction of the Party Committee, the coordination and implementation between the Board of Directors and the grassroots trade union has been carried out smoothly. In particular, the development of practical emulation plans and contents, with specific criteria, in accordance with regulations, close to the reality of the unit. Employees and workers actively responded, maintained internal solidarity, constantly improved their moral qualities and expertise, and contributed to the successful completion of assigned tasks. Promoting the achieved results, Agribank Nam Thanh Hoa will continue to promote the implementation Implementing grassroots democracy at the workplace; creating a standard and friendly working environment; caring for the material and spiritual life of employees,... aiming to increasingly perfect the image of a cultural, civilized and modern office.

Article and photos: Luong Khanh

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