Refresh the way travel stories are told.

DNO - The Da Nang Department of Culture, Sports and Tourism (DHTTDL) has just announced the implementation of a program to propose and select "100 Da Nang Touchpoints" in 2026. This activity aims to promote the image and tourism products of the locality, in the spirit of innovating tourism practices, a initiative launched by the city's culture and tourism sector from the end of March 2026.

Accordingly, the program was widely launched among the community and tourists, calling for participation in proposing and voting on images, information, events, products, destinations, etc., related to local culture, tourism , and behavior.

100 touch points “returned to their original state”

Tourists experience an emotional moment at the Japanese Bridge in Hoi An during the flood season. Photo: NGUYEN DUC

According to the Tourism Promotion Center (Department of Culture, Sports and Tourism), the program is open to everyone: from residents, tourists, businesses to content creators, all can participate by submitting proposals and voting online on the platform www.danangtop100.com.

The program focuses on selecting memorable moments about Da Nang , from specific destinations to emotions, experiences, and personal stories.

The concept of a "touchpoint" is understood in a broad sense, encompassing any experience that allows visitors to clearly perceive the beauty and spirit of a city. This could be the natural scenery, cuisine , culture, communication style, local rhythm of life, or simply an everyday moment that is memorable enough to leave a lasting impression.

Da Nang's culture and tourism sector has categorized six "touchpoints": identity touchpoints (celebrating culture, heritage, and traditional crafts); taste touchpoints (cuisine and dining experiences); pristine touchpoints (nature, ecology, and outdoor exploration); tranquil touchpoints (relaxation, wellness, and healing); moment touchpoints (festivals, events, and photo-op locations); and life touchpoints (experiencing authentic and intimate local life).

Many tourists expressed enthusiasm for this approach. Minh Tuan (a tourist from Ho Chi Minh City) believes that voting based on personal feelings and experiences makes each trip more meaningful, instead of just referring to pre-existing lists of destinations.

Meanwhile, Ms. Yuki Tanaka (a Japanese tourist) shared that everyday moments like enjoying local food or chatting with locals are what make Da Nang so memorable.

The program will be implemented in three phases. Starting in April 2026, online proposals will be launched and received. From May to June 2026, a public and widespread community voting process will be conducted. By July 2026, the list of 100 outstanding touchpoints with the highest number of votes will be announced, and communication will be launched across domestic and international channels.

Notably, the program does not rank or compare recommendations. Instead, it focuses on describing and sharing exemplary experiences that have been recognized and loved by the community.

Each "touchpoint" can appear in many different spaces and contexts, thereby opening up creative opportunities for businesses, organizations, and communities in developing corresponding tourism products and services.

We need a spreading community.

According to the Da Nang Department of Culture, Sports and Tourism, the implementation of the "touchpoint" voting system is a new approach to tourism communication and promotion, emphasizing the ability to spread awareness and contributing to positioning Da Nang as an emotionally rich, creative, and friendly destination. In this approach, the community plays a central role, with products and emotions originating from the community being prioritized.

For the program to be effective, especially in enriching the tourism product ecosystem and creating a vibrant experiential map, the spread of value from the community is considered a key factor.

A cultural touchpoint on the Son Tra beach in Da Nang, showcasing traditional perspectives through a youthful lens. Photo: NGUYEN DUC

Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, believes that the community plays a particularly important role in defining cultural tourism touchpoints.

This is not only the subject that establishes values, but also the environment in which those values ​​interact, are promoted, and are celebrated. Social voting and recognition will help to accurately filter out representative emotions, impressions, and images.

Following the "back to authenticity" approach, the city's tourism industry aims to select the values ​​that tourists truly desire. Organizing a voting process for the top 100 touchpoints is also a way to automate the identification of distinctive products, destinations, and socio-cultural values.

However, in addition to online voting – which is advantageous in attracting the participation of a large number of tourists, especially young people – the program also needs to focus on practical community activities.

This provides a basis for discovering and celebrating traditional "touchpoints" that have enduring value over time, thereby ensuring harmony between the past and present in positioning cultural tourism values.

Sunset over Dragon Bridge, a favorite spot for many tourists.

An image of the Japanese Bridge in Hoi An might be a "touchpoint" preserved through centuries of documentation, but it can also become fresh in the perception of a tourist when they encounter it unexpectedly amidst rain or sunshine. It is these multifaceted experiences that create the allure of Da Nang's "100 Touchpoints" tourism narrative.

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, commented: “The selection criteria, which focus on emotions at each destination, event, or specific moment, is a fresh approach that broadens creative thinking and goes beyond traditional value scales. The online format also suits the psychology of young people, helping to increase its reach.”

However, according to him, it is important to ensure objectivity in the voting process, closely linked to the actual perceptions of tourists and the local community. At the same time, communication efforts need to be strengthened to spread the message and attract broader participation.

Source: https://baodanang.vn/lam-moi-cach-ke-cau-chuyen-du-lich-3332841.html