
In cooperation with Phygital Labs, the project has installed nearly 200 free NFC chip panels at famous landmarks in 63 provinces and cities. With just one touch of the phone, visitors can access the digital space with many utilities such as check-in, artificial intelligence tour guide, historical information, personalized itinerary design, point accumulation - gift exchange and digital certificate receiving. The bilingual interface on the website www.yeulamvietnam.vn helps users easily access official information.
Interactive online maps help look up cultural destinations and track experience journeys, aiming to integrate real-time data to support tourism management. The project also opens up the potential for developing local trade, services and cultural data.

After more than 4 months of implementation, there have been tens of thousands of check-ins and photo sharing at locations such as Lung Cu (Ha Giang), Imperial Citadel - Thang Long (Hanoi), or Ca Mau Cape. People have become "tourism ambassadors" by participating in discovery activities, sharing experiences with the hashtag #YeuLamVietNam and inviting international friends to join.
Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh affirmed that the project is not only an experiential journey but also a toolfor educating digital citizens, helping the younger generation understand and preserve traditional values through technological thinking. The project is part of a long-term strategy to turn digital media and data into a cultural bridge between regions, making a practical contribution to the 50th anniversary of national reunification.
Source: https://www.sggp.org.vn/lan-toa-tinh-yeu-nuoc-voi-du-an-yeu-lam-viet-nam-post791097.html
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