Opening Ceremony of National E-commerce Week and Vietnam Online Shopping Day

This is not only the biggest online shopping festival of the year, but also spreads the message of smart, responsible and sustainable consumption, contributing to promoting the strong development of Vietnam's digital economy in the new era.

Attending the opening ceremony, on the side of the Ministry of Industry and Trade were: Deputy Minister of Industry and Trade Phan Thi Thang; Director of the Department of E-commerce and Digital Economy Le Hoang Oanh; Director of the Department of Domestic Market Management and Development Tran Huu Linh; Vice Chairman of the National Competition Commission Nguyen Quynh Anh; Deputy Editor-in-Chief of the Industry and Trade Newspaper Nguyen Tien Cuong. Local representatives attending the program included: Deputy Director of the Department of Industry and Trade of Hanoi City Nguyen The Hiep. Leaders representing accompanying businesses included: Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam; Mr. Ngo Thanh Hai, General Director of Deli Vietnam Development Company Limited; Mr. Phan Manh Ha, Director of External Relations of Shopee Vietnam; Mr. Nguyen Huu Tu, General Director of Vietnam Chemical Group; Ms. Ngo Ngoc Anh, Marketing Director of Sao Thai Duong Joint Stock Company.

Also attending the event were representatives of leaders of units under the Ministry of Industry and Trade, many businesses and organizations in the e-commerce ecosystem, including: Lazada; Sendo; AccessTrade; Grab; Vinachem; Sao Thai Duong; Doppelherz Vietnam; Vietnam Association of Motorcycle Manufacturers; VECOM; Youth Startup Support Center - Vietnam Youth Union (SYS); DAKE Group; MCN TikTag; Meta Ecom; Truong Thinh Group; GOCADO Vietnam; Bao Minh Pharmaceuticals; SKIN1004 Vietnam; Dear, Klairs; Sunhouse; Viettel Post Joint Stock Corporation; Biti's, and many units in the fields of technology, distribution and e-commerce support.

Safety - Peace of mind - Happiness is top priority

Speaking at the Opening Ceremony, Deputy Minister of Industry and Trade Phan Thi Thang said that one of the biggest obstacles for consumers when shopping online is the fear of product quality. In addition, the problem of poor quality goods, counterfeit goods, and goods that infringe intellectual property rights is also a prominent reality in both e-commerce and traditional commerce.

Deputy Minister of Industry and Trade Phan Thi Thang spoke at the ceremony.

Therefore, the organization of the E-commerce Week and Online Friday 2025 with the theme "Safety - Peace of Mind - Happiness" this year demonstrates the determination of the Ministry of Industry and Trade in accompanying e-commerce digital platforms, sellers and consumers to build a transparent e-commerce environment with rich positive experiences, promote the role of management agencies and enhance the responsibility of digital platforms/e-commerce floors, sellers in building trust and protecting consumer rights.

Mega Livestream series "Safety - Peace of mind - Happiness"

With the consistent theme of “Safety - Peace of mind - Happiness” of Online Friday 2025, the Department of E-commerce and Digital Economy, Ministry of Industry and Trade aims to build a comprehensive connected ecosystem in the field of e-commerce.

Director of the Department of E-commerce and Digital Economy Le Hoang Oanh speaks at the opening ceremony

One of the highlights of this year's Program is the Mega Livestream series "Safety - Peace of mind - Happiness". For the first time, the Organizing Committee directly conducted a large-scale Mega Live session, with visual and vivid demonstrations, providing detailed instructions to consumers on how to distinguish genuine and fake goods, and smart and safe shopping skills in the digital environment. This activity is expected to contribute to raising awareness, enhancing trust and protecting consumers in e-commerce transactions.

The Online Friday 2025 program focuses on many main contents such as:

Enhancing e-commerce and digital technology experiences: Through online shopping programs, digital technology experience spaces and exhibition spaces - Livestream of MCNs and e-commerce platforms. At the event, people and tourists can immerse themselves in the new technology experience space, explore solutions and utilities to support modern and safer shopping.

For the first time, the Organizing Committee directly conducted a large-scale Mega Live session, with visual and vivid performances, providing detailed instructions to consumers on how to distinguish genuine and fake goods.

Building consumer confidence: By providing practical incentives, promoting electronic payments, and strengthening the prevention of counterfeit goods. This year, the Livestream Online Friday series "Safety - Peace of mind - Happiness" will be implemented throughout with visual instructions on how to distinguish genuine goods from fake goods, smart and safe shopping skills, helping to raise awareness and protect consumers.

Supporting businesses in digital transformation and promoting Vietnamese products: The program will organize a digital solution exhibition space, connecting businesses with e-commerce platforms, MCNs, KOLs and technology partners. Exchange - sharing - connection activities between sellers - MCNs - TSPs - KOLs with a large number of followers will contribute to spreading Vietnamese products and brands. This is also a journey to bring Vietnamese products far and wide - from regional specialties, OCOP products to high-tech products, reaching consumers nationwide.

Increasing benefits, incentives and value for consumers: Through the Vouchers Festival - Super incentives, consumers will have access to many promotions and great incentives from reputable e-commerce platforms, brands and sellers.

Mega Livestream series "Safety - Peace of mind - Happiness" - One of the highlights of the Program

With the goal of bringing the experience of "Happy shopping, happy shopping" and "Safety - Peace of mind - Happiness", Online Friday 2025 focuses strongly on promoting, identifying and consuming reputable, quality, genuine products; strengthening tools to protect consumers against the risk of counterfeit goods, fake goods and commercial fraud. In addition, digital platforms and partners will deploy a series of content - entertainment - shopping activities with youthful and dynamic colors, creating strong attraction and spread.

Connecting nationwide – Elevating Vietnamese products

Online Friday 2025 gathers a large response from businesses, manufacturers, logistics units to digital infrastructure solution providers, creating a vibrant ecosystem for online shopping activities nationwide.

In particular, many Departments of Industry and Trade of provinces and cities across the country have actively participated in spreading information, connecting local businesses and promoting response movements in each locality, contributing to creating a widespread influence for the program.

TikTok Shop and Deli – Strategic partners of the program for three consecutive years – continue to accompany the Ministry of Industry and Trade in promoting e-commerce development and spreading the movement of safe, reliable, and fun online shopping to consumers nationwide.

As co-organizers, TikTok Shop and Deli not only bring exciting activities on the platform but also support connecting millions of consumers with Vietnamese brands and businesses, contributing to expanding opportunities for domestic product consumption and promoting sustainable growth for SMEs.

At the event, hundreds of young people experienced the exciting and vibrant space of 'Shopping is fun - Shopping is fun'.

Ms. Nguyen Kieu Anh, Director of Deli Vietnam E-commerce shared, Online Friday is an important event for businesses to get closer to consumers, while bringing shoppers fun, secure online shopping experiences and many practical incentives. Through a series of creative product experience activities, minigames, gifts and online - offline incentives in previous Online Friday seasons as well as this year, Deli Stationery hopes to spread the spirit of "peace of mind, happy shopping", encourage consumers to choose quality goods with clear origins, and at the same time, together with management agencies and e-commerce partners, build a civilized, transparent and inspiring online shopping environment.

Along with TikTok Shop and Deli, this year's program has seen a strong response from e-commerce platforms and the entire digital ecosystem, with the participation of Shopee, Lazada, Sendo and infrastructure and technology support units such as AccessTrade, Grab, Viettel Post. In addition, there is the companionship of many prestigious manufacturing and consumer brands including Vinachem, Sao Thai Duong, Doppelherz Vietnam, Sunhouse, Biti's, Bao Minh Pharmaceuticals, SKIN1004 Vietnam and Dear, Klairs.

The event also connected the presence of important organizations, associations and media partners such as the Vietnam Association of Motorcycle Manufacturers, Industry and Trade Newspaper, VECOM, Youth Startup Support Center (SYS), along with MCN units and digital solutions DAKE Group, MCN TikTag, Meta Ecom, Truong Thinh Group and GOCADO Vietnam, contributing to creating a rich ecosystem and strongly spreading the spirit of "Vietnamese people prioritize using Vietnamese products" on digital platforms.

This diverse participation helps enrich the shopping experience, while expanding opportunities to promote Vietnamese products, contributing to promoting domestic consumption and spreading the spirit of "Vietnamese people prioritize using Vietnamese products" on digital platforms.

Spread the spirit of "Shop with peace of mind"

Representative of TikTok Vietnam, Mr. Nguyen Lam Thanh

Representative of TikTok Vietnam, Mr. Nguyen Lam Thanh emphasized that TikTok Shop is determined to build and maintain an open and trustworthy shopping environment, where consumers not only enjoy a fun shopping experience but also feel secure in every decision. Mr. Thanh affirmed that the goal of 'Happy shopping' in the digital environment cannot be built from only one side. Therefore, TikTok Shop calls for the cooperation of the influencer community, content creators and sellers to make and share short videos with the hashtags #AnTamVuiSam #TuHaoHangViet and #OnlineFriday, to help consumers choose high-quality goods, raise awareness of the benefits of online shopping, and encourage sellers and creators to comply with standards of transparency and responsibility.

Mr. Thanh added that sellers and content creators on TikTok Shop are all looking forward to Vietnam E-commerce Week 2025, considering it a festival for the domestic e-commerce community. On that platform, TikTok Shop aims to reach 1 billion views for E-commerce Week-related content created by the creative community and sellers, thereby promoting hundreds of thousands of orders during the event.

Mr. Phan Manh Ha, Director of External Relations of Shopee e-commerce platform, said that within the framework of Online Friday 2025, the platform has promoted many programs to improve user experience, including the application of artificial intelligence (AI) to suggest products more suitable to individual needs, along with interactive livestream features that help buyers communicate directly with sellers and learn about product details before deciding to buy. In parallel with optimizing the experience, Shopee focuses on controlling the quality of goods and promotional information. The platform strengthens the system of identifying infringing and counterfeit products based on machine learning technology, and closely coordinates with genuine brands and authorities to strictly handle violating stalls, maximally protecting consumer rights. According to Shopee's representative, to ensure a seamless shopping experience during peak times, Shopee has also coordinated with major payment and logistics partners to speed up order processing and shorten delivery times.

Following the role of digital platforms, the Vietnamese manufacturing and brand enterprises also take advantage of Online Friday to promote digital transformation and business transparency. Mr. Nguyen Van Luyen, Deputy General Director of Vietnam Chemical Group, said that through the Vinachemmart e-commerce platform - an officially sponsored online trading platform - products of national brands that have been associated with Vietnamese people for decades, produced by state-owned enterprises under Vinachem, are introduced directly to consumers across the country. This method ensures clear origin, high quality, reasonable prices, helping consumers prevent counterfeit and poor quality goods, thereby strengthening trust in Vietnamese goods and encouraging the consumption of genuine and safe products.

From the perspective of a consumer goods and healthcare business, Ms. Ngo Ngoc Anh, Marketing Director of Sao Thai Duong Joint Stock Company, commented that Online Friday is an important channel to help strengthen digital trust for shoppers in the context of rapidly developing e-commerce but with risks of counterfeit goods, fake goods and brand exploitation. Accompanying the program is also an opportunity for Sao Thai Duong to spread smart consumption, encourage people to choose genuine products from authenticated channels, contributing to building a safe, transparent e-commerce environment with rich positive experiences for the community.

The program strongly spreads the spirit of "Shopping with peace of mind" to every citizen, contributing to building safe, transparent and positive online shopping habits in the community.

Thanks to the synchronous coordination between management agencies, digital platforms and businesses, Online Friday 2025 introduces and promotes regional specialties and quality products closer to consumers across the country. This not only enhances the value of Vietnamese goods, but also promotes Vietnamese products to confidently compete with international brands, while creating a diverse, convenient and trustworthy shopping experience for the community.

Consumers nationwide can access the program's official website: https://onlinefriday.vn/ to learn more about the program.

Tags: Online Friday 2025

Source: https://moit.gov.vn/tin-tuc/le-khai-mac-tuan-le-thuong-mai-dien-tu-quoc-gia-va-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2025.html