Ho Chi Minh City renews MICE tourism ecosystem, increasing opportunities to attract visitors

Ho Chi Minh City is renewing the MICE tourism ecosystem (resort tourism combined with conferences and events) with unique products and expanded experiences after administrative merger. This direction aims to meet the increasing demand of the domestic and international MICE market.

Taking advantage of the expanding urban space and increasingly improved infrastructure, travel businesses are promoting inter-regional product development, improving service quality and strengthening connections to create sustainable competitive advantages.

International tourists visit Ho Chi Minh City. Photo: Thanh Chan

Talking to Lao Dong , Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour Company said that Ho Chi Minh City has great advantages in infrastructure, international brand and systematic MICE development strategy. However, to affirm its leading position in the region, the city needs to focus on human resource quality, customer experience and create a clear difference in products.

From now until the end of the year, the company will launch the inter-regional MICE tour package HCMC - Binh Duong - Vung Tau - Mekong for the international market, aiming to characterize the conference and team building product line combined with sightseeing in HCMC.

The company also promotes cooperation with large hotels and convention centers to ensure international standards and consistency in all MICE services. At the same time, it strengthens logistics support to exploit the advantages of administrative mergers.

After the merger, Ho Chi Minh City has great potential to develop MICE tourism. Photo: Anh Tu

According to the Ho Chi Minh City Department of Tourism, after the merger, the city will form a diverse "triangle of identity", with localities complementing each other. This is the premise for building typical tourism products of Ho Chi Minh City, which will be more explosive and attractive. Therefore, the city possesses full strengths to develop MICE tourism.

Many new products are being formed, such as urban - factory tours combining visits to typical places of Ho Chi Minh City with experiences at factories, high-tech industrial parks and craft villages in Binh Duong; eco-tourism products - golf along the Saigon River serving the MICE and resort segments.

Ho Chi Minh City has been honored as "Asia's Leading MICE Destination" for 5 consecutive years at the World MICE Awards. This demonstrates the city's professional position and strong development potential on the regional MICE map.

Source: https://laodong.vn/du-lich/tin-tuc/tphcm-lam-moi-he-sinh-thai-du-lich-mice-tang-co-hoi-hut-khach-1608898.html