Many of the AI features announced by Apple at WWDC 2025 are already available on Android devices. Photo: ZDNet . |
Apple's launch of its new operating system and AI features at WWDC 2025 was disappointing, even reflected in the subsequent drop in its stock price. The reason was the controversial interface and AI features that offered nothing new compared to what was already available on Android.
However, one aspect of Apple Intelligence that has gone unnoticed is privacy. Many features utilize the Private Cloud Compute platform, a cloud storage service accessible only to the owner, while others run directly on end devices, according to Wired .
The Messages app automatically moves messages from unknown or seemingly fraudulent numbers into separate folders. This categorization is done directly on the device. Similarly, the Call Screening tool also works at the edge to automatically receive calls from untrustworthy numbers, requesting information about the caller and providing information so the user can decide whether or not to answer the call.
The Live Translation feature also operates in real time for calls and messages through on-device processing.
Apple designed these new features with a strategy of using privacy as a differentiating factor in a landscape where AI features are already commonplace.
From a privacy perspective, edge processing is the gold standard for AI features. Data never leaves the device, so there's no risk of leakage like with centralized storage, especially for sensitive content like calls and messages.
Furthermore, on-device processing offers other benefits, such as enabling AI features to operate offline at high speed because data doesn't need to be sent to the cloud, processed, and then returned to the device.
Other phone manufacturers find it difficult to follow this strategy because they have to account for older, inexpensive devices that many customers may already be using, which may not be capable of handling AI on those devices. Apple has less to worry about in terms of specifications because it manufactures both hardware and software and has imposed limitations that make artificial intelligence features only work on newer device models.
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Only devices from iPhone 11 onwards will receive the operating system upgrade with new AI features. Photo: Apple . |
However, there are also other boundaries for Apple Intelligence because Apple integrates several third-party services to extend AI capabilities. For example, with OpenAI's ChatGPT, users must enable integration permission, and each time they use it, they must confirm permission to send queries to ChatGPT.
Several other companies have also begun creating similar secure cloud services like Private Cloud Compute. However, even with a secure cloud, Apple still handles certain features at the edge, demonstrating that privacy is a priority and a key business strategy for the tech giant in the artificial intelligence field.
Source: https://znews.vn/ly-do-ai-cua-iphone-tot-hon-android-post1560056.html







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