3S PREMIUM Network: MG's quality and commitment platform in the Vietnamese market

In the context of the automobile market witnessing fierce competition, building and expanding the dealer system meeting 3S and 3S Premium standards is not only a long-term strategy of MG Vietnam but also an inevitable trend of the current automobile industry. This is considered the foundation to help the brand increase its competitiveness and bring practical value to customers.

Why need 3S Premium agent?

The 3S dealership system, with three pillars: Sales, Service and Spare parts, not only helps brands ensure consistency in providing products and services, but also builds trust from customers. At these dealerships, customers can complete the entire journey from purchasing a car, maintenance to replacing spare parts, all at a single location. This not only saves time but also minimizes the risk of using non-genuine spare parts or receiving services that do not guarantee quality.

Modern space at a 3S Premium dealership of MG Vietnam

Comprehensive upgrade with 3S, the 3S Premium system that MG Vietnam is striving towards is a model that provides high-end services as well as modern showroom space. Customers not only experience buying a car in a professional space but also receive after-sales care of a different level.

Expanding the dealer system: Benefits for customers

As of October 2024, MG Vietnam has more than 40 dealers, stretching from North to South, the latest being 3S Premium dealers in Vinh, Ha Dong, Kim Son & Binh Duong . This increasingly upgraded and expanded dealer system not only brings convenience to customers in maintenance and repair but also helps the brand increase its presence in potential markets.

Professional and standard technical area at a 3S Premium dealer

Mr. Tran Duc Phong - owner of MG7 model in Tuyen Quang shared that although his province does not have an official MG dealer, he is still determined to buy. "I have researched carefully and found that MG is planning to expand its dealership to many provinces and cities, partly because the two neighboring provinces of Phu Tho and Thai Nguyen both have reputable dealer systems. MG also has a 5-year warranty program with unlimited kilometers and free 24/7 rescue, so I feel secure in owning it."

In addition, the presence of agents in the provinces also promotes uniform service standards, ensuring that all customers across the country receive similar product and service quality. This is considered extremely important in building brand image and customer loyalty.

Benefits for customers when using a qualified dealer system

1. Save time and money : Customers do not need to go to many different locations to perform vehicle-related services, from shopping, maintenance to repair.

2. Guaranteed, consistent quality : MG Vietnam's 3S Premium dealers are equipped with modern equipment, advanced diagnostic technology and a team of professionally trained technicians, ensuring the best service quality.

3. Peace of mind with genuine spare parts: One of the important differences is that customers always use genuine spare parts, helping to increase the life and performance of the vehicle.

4. Attentive customer care : At 3S Premium dealers, customers not only receive technical support but also experience a comfortable space and additional services such as a high-class waiting area, in-depth product consultation, and test drives of other MG models.

5. Increase the resale value of the vehicle : Vehicles maintained and repaired at genuine 3S dealers often have higher resale value, thanks to transparent maintenance records and the use of genuine spare parts.

Positive signals from customers

MG Vietnam's tireless efforts have initially received recognition from customers nationwide. In 2024, MG in Vietnam not only recorded outstanding growth in sales but also received positive feedback on product and service quality. This shows that MG Vietnam's efforts are gradually meeting consumer expectations, while also matching the increasing demand in the Vietnamese automobile market.

MG Vietnam is continuing to expand its 3S Premium dealer system nationwide.

“The 3S Premium dealers not only create conditions for customers to experience MG products in an intuitive and vivid way, enhancing the experience, but also act as a bridge, helping to strengthen the connection between the brand and customers. This also partly affirms MG Vietnam's commitment to accompanying and contributing to the development of the automobile manufacturing and assembly industry in Vietnam, the representative of MG Vietnam shared.

MG Vietnam is gradually building the image of a prestigious, dedicated and constantly improving brand with customers always being placed at the center of development. This is considered the foundation to help the brand improve service quality, bring better experiences and build sustainable relationships with domestic consumers.

Source: https://thoidai.com.vn/mang-luoi-3s-premium-nen-tang-chat-luong-va-cam-ket-cua-mg-tai-thi-truong-viet-nam-208985.html