Masan MEATLife and Vinacafe Bien Hoa were honored as National Brands in 2022

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On the evening of November 2, 2022, at the ceremony to announce the Vietnam National Brand 2022 with the theme "Creating the Future", two member companies of Masan Group, Masan MEATLife and Vinacafe Bien Hoa, were honored to be recognized as enterprises achieving National Brand. Notably, this is the 8th consecutive time this noble program has honored VinaCafe Bien Hoa.


Speaking at the announcement ceremony, Prime Minister Pham Minh Chinh commended and congratulated enterprises whose products achieved the National Brand, highly appreciating the efforts of the enterprises. "Vietnamese enterprises and enterprises achieving the National Brand not only performed excellently in production and business tasks, creating jobs for millions of workers, but also joined hands with the whole country to prevent the pandemic, with many other activities and noble gestures, contributing to enhancing the image and prestige of Vietnam" - said the Prime Minister.
Held since 2003, Vietnam National Brand is a special, long-term trade promotion program of the Government to build and develop national brands through product brands. This year, Masan MEATLife and Vinacafe Bien Hoa were selected from more than 1,000 enterprises in different fields and industries nationwide thanks to their impressive business results as well as contributions to the state budget and efforts to create jobs, helping to improve the lives of local people. The two companies' outstanding products are MEATDeli chilled meat, Vinacafe Coffee, Wake up Coffee, Phil Coffee, Wake up 24/7 coffee-flavored energy drink and B'fast nutritional cereal, which are also recognized as products achieving National Brand in 2022.

In addition to the National Brand program, in 2022, Masan and its member companies were continuously honored in many prestigious awards and programs such as Forbes' Top 50 Best Listed Companies, Investment Bridge Newspaper's Top 50 Sustainable Development Enterprises, Forbes Magazine's Ranking of 25 Leading F&B Brands, Top 10 Strong Vietnamese Brands 2022...

Source: https://www.masangroup.com/vi/news/masan-news/Masan-MEATLife-and-Vinacafe-Bien-Hoa-honored-as-Vietnam-National-Brand-in-2022.html