Metub Originals – Awakening Vietnamese Cultural Pride Through Reality Series

Metub Originals is the latest project of Metub Vietnam Joint Stock Company - MeTub Network, collaborating with leading artists and content creators to produce and release high-quality content on digital platforms.

During the initial research and testing period, Metub Originals joined hands with Miss Grand International Nguyen Thuc Thuy Tien to launch the reality series "During the Night" part 1, part 2 and the series "farmer", successfully achieving positive effects.

In December 2024, Metub held a Metub Originals launch event with brand partners and artists/content creators. This was also an opportunity for Metub to announce the core strategy, vision and development mission of Metub Originals in the coming time. The event was attended by partners in the digital content field, brands, artists and leading content creators such as Miss Nguyen Thuc Thuy Tien, singer Erik, etc.

At the event, Ms. Quyen Le - CCO Metub shared: “The best definition Metub gives to Metub Originals is “creative touchpoint”. Because Metub wants Metub Originals to be a bridge connecting content creators to viewers and brands. Coming to Metub Originals, there is immediately a creative team ready to accompany and create “brainchildren”. The key point here is that artists/content creators will also directly participate in the production process, you do it with all your passion and creativity, from there the content brought is not only interesting but also reflects the portrait of the artist”.

The difference of Metub Originals lies in the comprehensiveness in the process of creating, producing and releasing content. With the advantage of being the leading multi-platform network in Vietnam, Metub Originals builds and produces from A to Z "original" ideas based on a deep understanding of artist portraits, platform data and audience viewing trends. From there, it brings the most meticulous and quality products in both content and form.

Not only stopping at creating purely entertaining content, Metub Originals wishes to accompany artists/creators to honor Vietnamese pride such as: people, spirit, culture, landscape, customs, ... or even simple moments in daily life. From there, deepen the cultural element along with entertainment to spread positive and useful messages to the audience, especially the young audience generation.

Metub Originals is the unit behind the social media explosion of series in collaboration with Miss Nguyen Thuc Thuy Tien such as Du Dem and Nong-dan. Tens of millions of views, top trends on both YouTube and TikTok, times topping influencer rankings, and even international awards, are proof of the great development potential of this model, and once again affirm the positive messages that impact the lifestyle of young audiences that they bring.

Mr. Tung Tran - Metub Originals Project Manager said: "The formula for creating success for a content from Metub Originals' perspective is to take production quality as the foundation, create content that is completely suitable for the portrait of the artist/content creator, and insert trending materials from understanding social media platforms.

It is easy to see that if “Du Dem” were not Thuy Tien, then it would not be anyone else more suitable. Or if it were not the trio MisThy – Duc Phuc – Thuy Tien, then “Nong-dan” would not have the viral social media materials from humorous situations to music like the achievements it has achieved..”.

2025 promises to be an "explosive" year when Metub Originals has announced projects in combination with leading artists that will be deployed and brought to the digital entertainment content race such as Tran Thanh, My Linh, Duc Phuc, Erik, ... Metub Originals is striving to focus on improving production capacity and content creation to bring viewers, especially GenZ audiences, unique entertainment content, as well as spread positive messages.

Founded in 2014, Metub Network has made great efforts to build a creative economy , helping content creators turn their passion into a sustainable career by developing fan communities and optimizing income potential across platforms through digital content and commerce. Metub Originals promises to be a new potential breakthrough in Metub's development plan, standing firmly in the content creation market in 2025.

Bich Dao

Source: https://vietnamnet.vn/metub-originals-khoi-day-niem-tu-hao-van-hoa-viet-qua-loat-series-thuc-te-2354960.html