The world-famous Michelin Guide culinary collection will officially set foot in the third city in Vietnam, Da Nang, with the companionship of its "destination partner" - Sun Group Corporation. The journey to find the hidden "gems" in the central coastal city promises to continue to open a new chapter for Vietnamese cuisine in particular and Vietnamese tourism in general.
Mr. Gwendal Poullennec, International Director of Michelin Guide, said: “ We are delighted to continue the Michelin Guide journey in Vietnam. After a promising debut early last year in Hanoi and Ho Chi Minh City, Da Nang joining the Michelin Guide ‘family’ is a testament to the vibrancy and quality of Vietnamese cuisine , along with its rich history and the distinctive flavors of each region. The anonymous assessors have begun their assessment journey and we are proud to be able to announce the selected list of dining establishments to Vietnamese gourmets, along with the international travel community and food enthusiasts in June ”.
The secretive judges, known for their expertise, sophisticated palates and extensive knowledge of international cuisine, have sped through Da Nang in search of outstanding dining destinations. Through anonymous visits and rigorous evaluation, the judges ensure that only the best and most distinctive culinary experiences are recognized and worthy of being honored in the next Michelin list in Da Nang.
Da Nang cuisine has a long tradition with each dish being dressed in a rustic, simple style but still not lacking in sophistication in each different flavor, notably: Banh xeo, Quang noodles, rice paper rolls with pork (pork), vermicelli with fish cakes, vermicelli with fish sauce, banh canh, chao cho, goi ca Nam O or Tuy Loan rice paper... According to the Michelin Guide, anonymous reviewers were extremely impressed by Da Nang's rich culinary heritage. The reviewers enjoyed the feeling of sitting in small eateries or sidewalk vendors to enjoy delicious rustic dishes.
In addition to the unique street food experience, Da Nang's high-end cuisine is also considered attractive and diverse in preparation techniques from local cooking masters and international chefs.
An important contribution to the journey to continue bringing Michelin to Da Nang is the companionship of the destination partner - Sun Group Corporation. Mr. Dang Minh Truong - Chairman of the Board of Directors of Sun Group Corporation shared: “ Sun Group Corporation is delighted to accompany Michelin Guide to Da Nang, contributing to honoring the culinary quintessence of the Central coastal city. Since its establishment, the Group has always pursued the goal of promoting the cultural identity as well as the beauty of Vietnam to the world. Da Nang is a land that always brings wonderful experiences with unique dishes and therefore, the Group is very pleased that this culinary destination has been receiving attention and worthy recognition from the community of domestic and international food enthusiasts. The presence of Michelin Guide in Da Nang will continue to strengthen Da Nang's position on the international tourism map, contributing to attracting tourists from other countries to visit here ”.
In June 2024, Michelin Guide will officially announce the first restaurant selection list in Da Nang and new lists in Hanoi and Ho Chi Minh City.
In 2024, culinary tourism is one of the four high-quality key products that Da Nang tourism industry is aiming to serve tourists. With the effect of being honored by the world's leading prestigious culinary award, Da Nang promises to be an attractive destination for culinary tourism enthusiasts from all over the world.
Becoming a “destination partner”, continuing to accompany the expansion of Michelin Guide’s journey in Vietnam, Sun Group once again shows the Group’s dedication, in its efforts to accompany and contribute to bringing Da Nang cuisine in particular and Vietnam in general to reach the highest international standards, while affirming its position on the global tourism map.
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