According to the "Vietnam Mobile App Popularity 2025" report conducted by Q&Me in March 2025, Zalo continues to maintain its leading position among popular messaging and calling applications in Vietnam with an overwhelming usage rate compared to its competitors.
Data shows that Zalo is far ahead of other competitors such as Messenger, Gmail, Telegram or Microsoft Teams... to take the lead in the field of online messaging and calling.
Specifically, Zalo's usage rate reached 98%, far surpassing the second-ranked application, Messenger (82%), and the remaining applications such as Gmail, Telegram or Microsoft Teams were all below 55%.
Top 5 popular messaging and calling apps
In terms of usage time (Length), Zalo accounts for 22% of total usage time of messaging and calling applications - the highest of all platforms.
Meanwhile, the Messenger app only accounts for 5.6%, while other apps (Gmail, Telegram, Teams) are all under 0.5%.
Not only excelling in the calling and texting categories, survey data also shows that 98% of smartphone users in Vietnam use Zalo, surpassing a series of international names such as Facebook (95%), Messenger (82%) and TikTok (79%) to become the most popular application in Vietnam by usage rate.
In terms of age, Zalo usage is almost absolutely popular among young people under 26 years old (100%), followed by Facebook and Tiktok (93%).
Previously, according to Decision Lab's "The Connected Consumer Q4/2024" report, Zalo continues to lead messaging platforms in Vietnam in both usage rate and popularity.
Zalo representative said that in the coming time, it will promote the application of technology, artificial intelligence and digital transformation to bring optimal messaging and connection experiences.
According to the 2024 consolidated financial report of VNG Corporation, the Zalo messaging platform currently has 77.7 million monthly active users (MAU) and nearly 2 billion messages sent every day.
Source: https://nld.com.vn/mot-ung-dung-nhan-tin-cua-viet-nam-vuot-xa-luong-nguoi-dung-messenger-telegram-196250529161323348.htm
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