 |
Representatives of the organizing committee and guests at the launch ceremony of the Made by Vietnam Day 2025 event. Photo: Organizing Committee . |
In the context of young businesses developing strongly in Vietnam, creating an impression and promoting brand image is one of the important factors.
The inspirational and honoring event “Made by Vietnam Day 2025 - Imprint of Vietnamese Brands” was held to inspire and honor the value of efforts to build the “Made by Vietnam” brand, to reach out and dominate the market. The event was co-organized by Ho Chi Minh City Television (HTV) and Ho Chi Minh City Investment and Trade Promotion Center (ITPC).
The event was developed from the TV program Made by Vietnam - Vietnamese Brand Imprint , which has been broadcast for 2 years. The program aims to honor the journey of continuous efforts and outstanding marks of Vietnamese brands on the development path, affirming Vietnam's position on the regional and international economic map.
From that practical material, a series of events took place on a scale combining seminars, trade & investment promotion exhibitions, the contest "Building Vietnamese Brands - The Future Brand 2025" and the honoring night taking place on August 8.
The event’s strength is taking advantage of multiple media platforms, including broadcasting on television channels, HTV’s digital platform, and large LED screens at crowded places in Ho Chi Minh City. This helps spread the message and value of Vietnamese brands, supporting businesses to reach audiences and potential investors.
“The inspiration, purpose and profound meaning of Made by Vietnam Day 2025 is not only an event to honor Vietnamese brands, but also a multimedia event, creating a space to connect, spread inspiration, accompany Vietnamese businesses on the journey of integration and sustainable development, affirming the spirit of pride and value of Vietnamese brands in the international arena”, shared journalist Cao Anh Minh, General Director of HTV.
The event also designed an exhibition space for businesses to promote their brands and seek investment opportunities. Ms. Ho Thi Quyen, Deputy Director of ITPC, said the exhibition was located on Nguyen Hue Walking Street, combined with a 360-degree DOOH screen. She also introduced the “The Future Brand 2025” competition, a playground for young, creative brands, helping to develop potential and expand the market.
“The trade connection and exhibition activities within the framework of the event will contribute to promoting cooperation and sustainable development for Vietnamese enterprises. The winning brands will receive valuable rewards to develop their brands and the opportunity to bring their brands to the international market with the support of ITPC”, Ms. Quyen emphasized.
The organizers are also flexible in their ability to reach customers. With the theme “Vietnamese Goods Grow”, the TikTok Shop platform accompanies the event to contribute to promotion, helping young businesses “write success stories with a strong Vietnamese imprint”, according to Ms. Tran Thi Tan, Director of Social Responsibility of TikTok Shop.
Copyright issues and legal procedures, common barriers for young domestic businesses, are also taken into account by the program. The Southern Intellectual Property Office and the event's professional advisory board are committed to supporting and accompanying businesses to remove obstacles.
Source: https://znews.vn/nen-tang-da-truyen-thong-ho-tro-quang-ba-doanh-nghiep-viet-post1559677.html
Comment (0)