TikTok is currently one of the largest social networks in the world with over 1 billion monthly users. With a huge number of accounts, content creators and influencers on this platform are provided with many ways to make money. From there, many people have asked the question "How much money can you make from TikTok?".
There is a lot of information about how to make money as well as content that "brags" about the assets that can be made with "huge" numbers. But in reality, calculating this income is not simple. Most content creators on TikTok do not publicly disclose the amount of money they earn, and their earning potential is also not the same.
According to TikTok's Creator Rewards Program (CRP) policy, factors that affect the amount of money a person can earn from videos posted on the platform include: originality, view duration, viewer engagement, search value, etc. In addition, TikTok becoming a platform that attracts advertisers, brands, and businesses also has an impact on the revenue of content creators.
Some content creators can earn up to five figures a month from TikTok.
Business Insider shared the story of Alex Ojeda - a TikTok content creator with over 8 million followers, charging $20,000 (about VND500 million) per video advertising for brands. Hunter Cordle, a lifestyle content creator with over 5 million followers, described the money earned through the CRP program as "life-changing". Although many people do not disclose the specific amount, the income is determined to be "in the five digits" (ie tens of thousands of USD) per month through views and advertising.
In addition, TikTok Shop and Lives (live streaming) are also a significant and growing revenue channel. TikTok offers a certain percentage discount (commission) on total revenue for content creators when participating in their programs. When participating, these people just need to tag the specified products in their videos or livestreams, or create a separate directory on their account profile to record the revenue from the task rewards.
In January 2024, several TikTok influencers admitted to Business Insider that "TikTok Shop's commission sharing program contributed significantly to their income," but did not provide details. However, a content creator named Jeneen Sahtout (nearly 800,000 followers) went public with the numbers, with evidence showing that she earned about $6,000 in commissions after selling $40,000 worth of products.
The money and gifts that viewers give to content creators during TikTok Lives are also important in their total income from the platform. According to creator Lucy Davis (over 600,000 followers), she earns between $20 and $300 per livestream. Meanwhile, Jakey Boehm (1.2 million followers) earned over $34,000 in just one month of live streaming... sleeping.
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