Many prominent shopping trends before Tet At Ty 2025

ANTD.VN - Shopee has recorded breakthroughs in personalizing the user shopping experience. Notably, it has invested heavily in the entertainment shopping model, improved operational efficiency, and built many programs to support local sellers in "digitalization".

Shopee has an impressive business year

This e-commerce platform also recorded new shopping trends as the Lunar New Year 2025 is approaching. Accordingly, the Lunar New Year 2025 comes earlier than last year, so consumers tend to shop earlier to avoid out-of-stock situations and take advantage of promotional programs.

According to Shopee, the Tet shopping season will be concentrated in the fourth quarter of 2024. The platform recorded that 8 million Ao Dai were sold during this period with an average order value of VND250,000; about 2 million Tet gift baskets and 2 million red envelope orders were delivered to users.

In the last three months of 2024, the demand for online shopping for Tet products increased dramatically. Tet decoration products alone had 6 million searches, along with trending keywords such as "ao dai", "Tet gift basket", "flowers", "lucky money envelopes", "fruit candy"...

Most users prioritize searching for pre-packaged Tet gift sets from reputable brands. In addition, a large number of users are interested in high-end, luxury products as gifts for relatives and partners. A segment chooses DIY (do-it-yourself) Tet gifts when looking for bags, boxes and accessories to decorate gift baskets.

Shopee users tend to search for and choose quality and genuine products more and more. In the fourth quarter of 2024, the number of orders sold through Shopee Mall increased 4 times compared to the same period last year.

On this occasion, Shopee also organizes many promotional shopping programs, combined with entertainment to give people more opportunities to shop for Tet reasonably.

Last year, Shopee invested heavily in the “Shopping combined with entertainment” model. Shopping and entertainment programs were implemented in a long-term direction with a unique concept. Notable programs include the program “Sop Pi Family Story” following a humorous sitcom script, “Shopee Super Music Festival”, livestream “Idol Len Live”, “Bo Duo Hoa Y” gathering stars from famous TV shows; the livestream series “Tinh Hoa Viet Du Ky” honoring Vietnamese agricultural specialties and local vendors from 20 provinces and cities across the country.

The scale of entertainment shopping programs is increasingly invested and follows a unique creative direction, pioneering the Mini Concert livestream combined with Fan Meeting, typically Sao Live Dinh Chop. On the occasion of December 12, this livestream reached a record of over 500,000 views via Shopee Live and received more than 10 million views from all social networking platforms.

In addition, this e-commerce platform also increased the coverage of Shopee Live and the entertainment shopping model; cooperated to deploy YouTube Shopping and supported 350,000 domestic sellers to open booths in ASEAN countries and achieved a growth rate of 20% -30% per month, while successfully promoting 15 million products to the region.

In 2024, Shopee users in Vietnam will save a total of 16,000 billion VND thanks to Shopee's free shipping promotion.

Shopee Live and Shopee Video shoppers have spent 260 million hours watching shopping entertainment shows, proving the strong appeal of trending shopping features.

Shopee Video recorded many positive indicators with the number of first-time users shopping through Shopee Video increasing by 101 times and orders sold through this feature increasing by 185 times.

Beauty, Home & Living, and Household Appliances were the three best-selling categories on Shopee last year, highlighting the trend of investing in oneself and one's family.

50% of new users joining the platform come from rural and semi-urban areas.

Source: https://www.anninhthudo.vn/nhieu-xu-huong-mua-sam-noi-bat-truoc-them-tet-at-ty-2025-post600946.antd