Box Entertainment: A step forward to elevate Vietnam on the world music map

VHO - Continuing its music story, Box Entertainment, a unit under InTheBox, officially launched in Vietnam as an international music label, extending that brilliant journey.

After more than 10 years of working and developing famous TV channels such as Box Movies 1 and Hollywood Classics, InTheBox has recorded many impressive achievements in the European television industry in particular and the world in general.

One of InTheBox's main activities, and also its greatest passion, is music , something few people know about.

Under the name RSL Productions, InTheBox has just marked the 35th anniversary of the establishment of this prestigious recording studio in Europe. To continue its musical story, Box Entertainment, a unit under InTheBox, officially launched in Vietnam as an international music label, continuing that glorious journey.

Box Entertainment is not only a place to create music, but also a destination for international musicians and producers to connect and create with Asian talents.

With a strong international network, professional workspace, especially a studio using legendary analog technology SSL 9000 J, Box Entertainment is not only a place to create music, but also a destination for international musicians and producers to connect and create with Asian talents.

This legendary mixing desk was once the heart of Hit Factory Studio 3, the famous recording studio in New York where world music icons such as Michael Jackson, Celine Dion, Mariah Carey, Beyoncé and Lady Gaga created global hits.

Box Entertainment's studio in Vietnam is currently the only studio in Asia, and one of the very few studios in the world that owns this prestigious equipment.

With only 50 units produced worldwide, the SSL 9000 J is not just a simple mixing console but also an icon in the music production industry.

With only 50 units produced worldwide, the SSL 9000 J is more than just a mixing console, it is an icon in the music production industry.

This is also one of the important steps, putting Vietnam on the world music map, affirming the ability to meet the needs of producing international standard music to contribute to raising the level of Vietnamese music.

Artist development will also be one of Box Entertainment's main activities to put Vietnamese talents on the world music map.

The studio is expected to officially start operating in July 2025. ZOE - an exclusive artist of Box Entertainment, is set to debut next month, becoming the first Asian female artist to sign a contract with a European music label for international activities.

With this direction, artist development will also be one of Box Entertainment's main activities to put Vietnamese talents on the world music map.

baovanhoa.vn

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