Despite being closely associated with Chanel fashion house as a global ambassador since 2017, Jennie (Blackpink) has always shown her diverse aesthetic taste and unique personality.
Since separating from the group to work independently, Jennie has attracted attention by expanding her collaboration with famous brands such as Jacquemus, Maison Kitsuné, Tamburins... affirming her ability to transform in front of the public.
Jean Paul Gaultier
After a "hint" full of hidden meanings, on May 28, Jean Paul Gaultier officially confirmed that Jennie (Blackpink) is the new representative face for the brand's Pre-Fall 2025 collection.
Jennie becoming Gaultier's new "muse" affirms her influence beyond the framework of Chanel - the brand she has been associated with since 2017 - and marks a remarkable step forward in her role as a contemporary fashion icon.
Jean Paul Gaultier suddenly called Jennie the brand's new "muse" (Photo: Jean Paul Gaultier).
Sharing about the new collaboration with Jean Paul Gaultier, the Korean artist expressed: “ This campaign is like stepping into a dream. Each design has its own energy. I love being able to express every aspect of myself through these wonderful creations.”
Previously, in January 2024, Jennie made an impression at Paris Fashion Week (France) when she attended the launch of Jean Paul Gaultier's high-end collection, designed by designer Ludovic de Saint Sernin as a guest.
The female singer chose a beaded nude dress from Jean Paul Gaultier's Spring-Summer 2008 Haute Couture collection, marking an elegant and artistic image among the international guests.
Gentle Monster
Jennie's first collaboration with Gentle Monster took place in April 2020 with a campaign called "Jentle Home".
Inspired by the idol's childhood memories, the collection includes eyeglasses, sunglasses, and straps, along with designs such as the "1996" (Jennie's birth year) transparent cat-eye frames, "Daisy" frames with silver lenses, and "Sunlight" and "Moonlight" straps engraved with her initials.
The Blackpink member's first collection quickly created a huge fever across Asia. The overwhelming traffic caused the brand's official website to overload and stop working just minutes after going on sale.
Jennie is a rare face that Gentle Monster favors, spending a lot of money to promote her image (Photo: X, Gentle Monster).
In March 2022, Jennie and Gentle Monster launched the "Jentle Garden" collection which includes eyeglasses, sunglasses and a special model with crystal details.
Gentle Monster spent a lot of money, organizing pop-ups (temporary stores) in 5 cities around the world , recreating the peaceful village scene imagined by Jennie and the brand.
Following the success, the "Jentle Garden" collection also experienced a similar sell-out situation. Gentle Monster's website crashed shortly after going on sale, while products quickly sold out online and in physical stores.
In May 2024, Jennie continued to collaborate with Gentle Monster to launch the third collection called "Jentle Salon". This time, the female artist introduced eight eyeglass frames and 11 sophisticatedly designed accessories, featuring unicorn doll images, decorative charms, mini combs and detachable details such as bows and pearls.
To enhance the experience, Gentle Monster simultaneously launched a series of pop-ups in 13 major cities such as Seoul (Korea), New York (USA), Tokyo (Japan), Bangkok (Thailand)... creating a global fever for the collection.
Immediately after officially hitting shelves on Gentle Monster's website and e-commerce platforms, many glasses and accessories models quickly sold out in just over an hour.
Faced with unexpected demand, the brand announced that it would resume production to meet growing consumer demand.
HERA
Since 2019, Jennie has become a long-term face of the high-end cosmetics brand HERA, accompanying many major promotional campaigns.
The first campaign marking the collaboration between Jennie and HERA was the launch of the Red Vibe lipstick line. With its strong influence, Jennie helped the product's sales increase 5 times compared to previous lipstick lines, creating the premise for the following campaigns.
Makeup products endorsed by Jennie are constantly "sold out" (Photo: HERA).
In 2021, Jennie continued to be the central character in the campaign to launch the Rouge Holic lipstick line, while marking HERA's expansion into the US market via the Amazon platform.
In 2022, she appeared in the Silky Stay Foundation campaign - a product inspired by the dynamic lifestyle of young people in Seoul, Korea. The Rouge Classy lipstick line with the signature red tone "Seoul Red" was introduced with Jennie's companionship and quickly sold out.
In 2024, the Blackpink member returned with the global campaign “More You, Effortlessly”. This project emphasized minimalist yet sophisticated makeup, true to Jennie’s natural and personal beauty style.
Calvin Klein
The Korean idol has made her debut in a Calvin Klein campaign through a collaboration with designer Heron Preston. The project marks the combination of streetwear and the brand's signature minimalist style.
In September 2021, Jennie was chosen as the face of a global campaign called "The Language of Calvin Klein". Her series of dynamic lingerie photos received many compliments from experts, helping the female singer gradually break the image of a monotonous Kpop female idol.
Jennie has had five global advertising campaigns, including limited collections designed by her (Photo: Calvin Klein).
In 2023, Jennie continued to collaborate with Calvin Klein as a designer, launching a limited collection called "Jennie for Calvin Klein". The products in the collection were quickly consumed widely, many models were sold out across Asia shortly after their launch.
In the final part of Calvin Klein's Spring - Summer 2024 campaign, she continues to model for the seasonal collection, with a spirit of simplicity and comfort.
The black and white photos capture the singer wearing the brand's iconic lingerie, combined with some signature denim pieces, creating a global craze.
Maison Kitsuné
In March 2024, Jennie became the face of Maison Kitsuné's "Baby Fox" campaign. The campaign was shot in Seoul (South Korea) and the Solo singer was both the model and the creative inspiration for the collection.
The collection features pastel colors like pink, light blue and lime green, along with designs like sweaters, half-zip jackets, shorts and accessories bearing the brand's signature "fox cub" logo.
Jennie is the face of the advertising campaign called "Baby Fox" (Photo: Maison Kitsuné).
Jacquemus
Starting a collaboration with French fashion brand Jacquemus in December 2023, Jennie was chosen to be the face of the "Guirlande" campaign on the occasion of the year-end festival.
The promotional photos are filled with a festive atmosphere, with Jennie appearing with adorable dogs, wearing sparkling designs and winter accessories from Jacquemus.
Jennie has a close relationship with the creative director of the Jacquemus brand (Photo: Jacquemus).
After the resounding success of the "Guirlande" campaign, Jennie continued to appear in the French brand's 15th anniversary show.
Appearing on the catwalk of the show "La Casa" held in Capri (Italy) on June 10, 2024, Jennie took on the vedette position, ending the show in a sophisticated, sexy, yet elegant backless black dress.
This is the first time the Korean female idol has performed professionally on the catwalk, marking a remarkable step forward in her journey to conquer the global fashion world.
Source: https://dantri.com.vn/giai-tri/noi-tieng-the-gioi-jennie-co-danh-phan-the-nao-voi-chanel-va-cac-hang-lon-20250530135753932.htm
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