People's Artist Tu Long livestreams selling ST25 rice at Vietnam Agricultural Products Week

Within the framework of the Vietnam Agricultural Products Week 2025 taking place in Hanoi, for the first time, the Department of Domestic Market Management and Development (Ministry of Industry and Trade) organized a livestream session to connect consumption for ST25 Rice products with the participation of People's Artist Tu Long, MC Mai Phuong and many content creators on social networks.

The event is expected to bring a new, modern approach, connecting Vietnamese agricultural products to a wide range of consumers.

The main livestream session will take place from 9:30 to 11:30 on October 25 on Hello Vietnam channel, focusing on ST25 rice - a rice variety that has won the title of "the best in the world ". In the program, three rice brands will be introduced and sold, including ST25 Lua Tom, ST25 Ruong Ruoi and Dien Bien young harvest rice. Consumers watching will have the opportunity to buy products at special preferential prices, thanks to support policies from distributors and promotional programs of Vietnam National Payment Joint Stock Company (Napas).

Artist Tu Long will participate in a livestream session introducing ST25 Rice at Vietnam Agricultural Products Week.

Notably, the program does not limit the number of purchases and offers free shipping nationwide, helping consumers easily access high-quality Vietnamese rice products at attractive prices. The organizers chose ST25 rice as the main product in the livestream session, not only because of its confirmed quality, but also because it is a symbol of pride for Vietnamese agricultural products.

With the witty hosting of People's Artist Tu Long, a familiar face, close to audiences nationwide, and the sweet charm of MC Mai Phuong, the program promises to bring a lively, entertaining and informative exchange atmosphere. In the space of live interaction, viewers will not only learn about the quality and nutritional value of Vietnamese rice but can also "close the deal" immediately with delicious rice products at attractive preferential prices.

Mr. Tran Huu Linh, Director of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ) said: “Livestreaming to connect agricultural product consumption is a new way, in line with the trend of digital commerce. Through this activity, we hope not only to spread the value of ST25 rice - the pride of Vietnamese rice, but also to contribute to bringing Vietnamese agricultural products closer to domestic consumers.”

One of three types of rice will be sold during the show's main livestream session.

The representative of the Organizing Committee said that livestream sales have become a popular trend, especially among young people. The fact that the State management agency proactively participates and accompanies artists in a commercial livestream session demonstrates the effort to connect policy with practice, helping to bring quality agricultural products to consumers in a more modern, closer and effective way.

With a new approach, the livestream session is not only a highlight of the Vietnam Agricultural Week 2025 but also opens up a modern approach in promoting and developing the domestic agricultural market. This activity shows flexibility and innovation in management methods and business support, contributing to enhancing the position, affirming the brand and value of Vietnamese agricultural products in the digital age.

Source: https://baotintuc.vn/kinh-te/nsnd-tu-long-livestream-ban-gao-st25-tai-tuan-le-nong-san-viet-20251022104859469.htm