ELLE Fashion Show 2023 will take place on December 20, 2023 at the Independence Palace (HCMC) with the theme " The Intersection of Fashion and Architecture ", with more than 100 outfits from 4 brands performing on a non-traditional catwalk stage.
ELLE Fashion Show 2023 features Phygital Labs for the first time to bring a digital-physical experience
In particular, the event for the first time has the combination of Phygital Labs to bring a digital physical experience (Phygital Experience) to viewers using Nomion digital identification technology, certifying the creative assets of runway solutions using blockchain technology, RFID (Radio Frequency Identification), and storing these creative products in digital space.
Specifically, the solution from Phygital Labs helps authenticate the creative assets of 10 runway designs designed by 10 offices and architectural design groups from North to South, in a campaign to create runways and show icons for ELLE Fashion Show 2023 taking place at the architectural icon of the Independence Palace. At the exhibition space, visitors can use their phones to scan the chip attached directly to the certificates of the architectural offices to explore the story of formation as well as learn more about the ideas of each design.
In addition, these designs will be supported for long-term storage and display in digital space through a digital library with vivid images, sounds and detailed information, helping to spread the creative story further as well as reach a diverse, potential digital customer base in the future.
Mr. Nam Do, CTO, Co- founder of Phygital Labs shared: “The combination of ELLE and Phygital Labs is the intersection of creativity and technology. With the new technology solution Nomion, we bring intellectual products about fashion and architecture from the real world to the digital world, breaking the limits of time and space, helping creators convey messages to many audiences and potential customers”.
In addition, within the framework of combining fashion and technology, ELLE Fashion Show 2023 also has the accompaniment of Fomalia XR Studio to create AR virtual reality experiences with the special fashion collection of designer Ngo Hoang Kha exclusively for this event.
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