ROX Group builds a home for a poor family in Lao Cai

ROX Group, ROX Key and Popplife joined the local government to donate 4 houses to disadvantaged families in Hung Khanh commune, Lao Cai province.

Rebuilding a warm home, connecting love

Hung Khanh commune has more than half of its population being ethnic minorities, with many deprivations in life and limited job opportunities.

Among them, there are 4 single-parent households living in seriously degraded housing. An 80-year-old woman has to take care of a seriously ill child and a young grandchild; a father with a serious illness still tries to take care of his children's education; another household head is sick and has to take care of a paralyzed mother and a young child; a 4-member household lacks land for production and has no stable jobs. They all live in dilapidated wooden houses that could collapse at any time.

The old house of one of the four households receiving support on this occasion. Photo: Provided by local authorities.

At the call of the local government, ROX Group, ROX Key and Popplife have joined hands to support 200 million VND with the people and government to rebuild 4 sturdy and spacious charity houses.

In October, all funds were transferred to households for construction. The new houses were completed by mid-November, in time for families to welcome winter in a warm, safe space.

A representative of Hung Khanh commune government shared: “This is timely and humane assistance. Each new house not only helps people stabilize their lives but also gives them confidence and motivation to overcome difficulties and rise up.”

Representatives of Hung Khanh commune government presented money to support house construction. Photo: Provided by local government.

The newly built, solid and durable houses not only provide shelter from the rain and sun but also light up new hopes in the highlands.

The newly completed houses help people have a warm space when winter comes.

Spreading the spirit of beautiful living with the community

In ROX Group's development philosophy, social responsibility is not a sideline activity, but a part of corporate culture, spreading the spirit of beautiful living, aiming to create a sustainable future for the community.

From that orientation, the ROX Share program was formed as a series of actions throughout the Group's development journey, with two main branches: "Go to school with you" and "Share the love". If "Go to school with you" aims to support poor students and improve educational conditions in disadvantaged areas, "Share the love" focuses on helping households in special circumstances, lonely elderly people, and sick people.

The two activities are connected in the same value system: helping - giving opportunities - inspiring the will to live. ROX Share activities become a bridge to spread the spirit of beautiful living more and more deeply from inside the enterprise to the outside community.

Donation activities to support colleagues and people affected by storms and floods at ROX. Photo: ROX.

Internally, the spirit of sharing is also nurtured through teambuilding activities, internal fundraising, giving scholarships and bicycles to poor students... Staff are always enthusiastic in responding to the annual "Giọt Thương" humanitarian blood donation program. ROX Share has truly become a "transit station of love" connecting the hearts of thousands of Group members across the country.

In 2025, the ROX Share love bus has traveled all the roads of sharing. From Tet gifts to warm the poor, visits to the National Children's Hospital, to trips to the Central region to pay tribute to heroic martyrs, support people after storms and floods, give gifts to highland schools, donate blood to save lives and rebuild homes for the needy... Each destination is a small story of kindness, spreading the spirit of beautiful living in the community.

The humanitarian blood donation activity Giọt thương 2025 attracted many staff members to participate. Photo: ROX.

Behind each program is the cooperation of the entire ROX Group ecosystem. Each member such as ROX Living, ROX Signature, ROX Key, ROX Energy, TNPM, TNTech, TNTalent… has its own initiatives, contributing to the extension of the chain of community activities within the framework of ROX Share.

On November 22, the working delegation of ROX Group - ROX Key - Popplife returned to Hung Khanh commune to inspect the housing project and give gifts to local students.

Each ROX Share program like the one in Hung Khanh commune is a brick that contributes to building the foundation of a compassionate and developing community, where the spirit of beautiful living is spread from the heart of the business to millions of other hearts. ROX Group believes that social responsibility does not stop at the act of giving, but is also the way businesses sow trust, inspire determination and create sustainable living values ​​for people and society.

Source: https://nongnghiepmoitruong.vn/rox-group-dung-mai-am-cho-gia-dinh-kho-khan-o-lao-cai-d786334.html