Ho Chi Minh City: Menas Group opens new supermarket in Nha Be

DNVN - On November 27, at the Celesta Rise luxury apartment complex (Nha Be, Ho Chi Minh City) invested and developed by Keppel Land and Phu Long, Menas Group inaugurated and put into operation the Mena Gourmet Celesta Rise supermarket with a total investment of nearly 8 million USD.

The opening of Mena Gourmet Celesta Rise supermarket marks a solid step forward in the strategy of redefining consumer experience and lifestyle ("Your Lifestyle Market"), while affirming the position of Vietnamese enterprises as the country enters a new era of development.

Menas Group inaugurated and put into operation Mena Gourmet Celesta Rise supermarket in Nha Be ( Ho Chi Minh City).

Inheriting the strict standards established at Mena Gourmet Menas Mall Saigon Airport, Mena Gourmet Celesta Rise was chosen to be located in Nha Be - an area that is changing rapidly with synchronous infrastructure. This is not a random move, but a strategic vision to catch the wave of urban development at the gateway to South Saigon.

Mr. Nguyen Duc Quynh - Chairman of Mena Gourmet, General Director of Menas Group shared: "We chose Nha Be as Mena Gourmet's first destination in the South Saigon area because this is a land with outstanding development potential, especially in the context of the area strongly attracting investors after the merger. Mena Gourmet wishes to accompany the growth and development of one of the most potential localities in Ho Chi Minh City".

Mena Gourmet Celesta Rise continues to spread the philosophy of "Your lifestyle market" - a supermarket that defines the lifestyle that has made the system's brand. On a floor area of ​​nearly 1,500 m², this place is not simply a food shopping place but an "All-in-one" utility complex according to European standards.

Customers experience a closed journey from shopping to enjoying a multicultural culinary space, with a sophisticated combination of the luxurious Italian restaurant Don Cipriani's and the V-Senses Dining restaurant with contemporary authentic Vietnamese cuisine. Integrated amenities such as a high-end cosmetics and perfume counter system (Mena Cosmetics & Perfumes), a pharmacy and a relaxing bar. This model turns daily shopping into moments of enjoying life, meeting the increasingly demanding needs of modern residents.

The profound highlight of Mena Gourmet is the proud balance between international and local elements. With a catalog of nearly 10,000 items, the supermarket is where Vietnamese agricultural products and OCOP specialties are placed in a prominent position, side by side with high-end imported food lines from Italy and Europe.

Mena Gourmet Celesta Rise Supermarket in Nha Be continues to spread the philosophy "Your lifestyle market".

In the context of the country entering an era of development, Mena Gourmet defines its mission as not only doing business, but also being a launching pad for Vietnamese brands. Mena Gourmet's desire is to build a modern distribution channel owned by Vietnamese people, where the value of Vietnamese agricultural products is enhanced, affirming that the quality is not inferior to international friends. The growth of the domestic retail chain is an important piece in the picture of national self-reliance and prosperity.

According to Mr. Tran Minh Hien - Vice Chairman of Nha Be Commune People's Committee, the presence of Mena Gourmet in the area is an important 'bright spot' in the trade - service picture of Nha Be, contributing to perfecting the modern urban appearance in the South Saigon gateway area. He especially appreciated the 'Lifestyle Market' model and the way businesses honor Vietnamese agricultural products alongside international products. These are practical values ​​that help improve the quality of life for residents and promote sustainable local economic development.

The opening of the second supermarket at Celesta Rise is the "opening shot" for the system's rapid expansion campaign. According to the announced roadmap, in December 2025, Mena Gourmet will continue to launch two more supermarkets on the main roads of Huynh Tan Phat and Nguyen Thi Thap. In the first quarter of 2026, the next three supermarkets will be present in other key areas of Ho Chi Minh City.

With the goal of developing 50 supermarkets in Ho Chi Minh City and reaching 100 supermarkets nationwide within the next 3 years, Mena Gourmet is gradually affirming its position and aspiration to become the leading lifestyle supermarket chain in Vietnam.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/tp-ho-chi-minh-menas-group-khai-truong-them-sieu-thi-moi-tai-nha-be/20251127050530491