SABECO JOINS HANDS WITH THE VIETNAM FATHERLAND FRONT TO SUPPORT OVERCOMING THE CONSEQUENCES OF STORMS AND FLOODS

As a company that has always accompanied Vietnam on its development journey, SABECO is well aware of its responsibility to the community through specific actions. Accordingly, the company has announced changes to the plan for the "Heritage Night" event series, including stopping the event in Khanh Hoa and adjusting the direction of the Hanoi event, in order to focus all resources on supporting areas affected by storms and floods. Through the Support Fund of the Central Committee of the Vietnam Fatherland Front, SABECO's contribution will be used to support households in difficulty, build and repair houses and essential infrastructure works, helping people to soon stabilize their lives and production.

At the same time, the “Heritage Journey” series will continue to go through the original planned locations, including Khanh Hoa, Binh Dinh, Nghe An, Hanoi , continuing the mission of spreading connection and sharing, focusing on community engagement activities with local people. In Nghe An, one of the localities that suffered heavy damage from recent storms and floods, SABECO will also coordinate with the Central Committee of the Vietnam Fatherland Front to deploy on-site support activities, helping to overcome damage and stabilize the lives of affected people.

Mr. Lester Tan, General Director of SABECO shared: “At SABECO, our 150-year journey is closely linked to the strength, solidarity and resilience of the Vietnamese people. As the whole country joins hands to overcome the consequences of the floods, we would like to send our deepest condolences to the affected communities. SABECO will always stand side by side with the government, frontline forces, volunteers and people – the people who are working day and night to recover and rebuild their lives. Although the natural disaster situation poses challenges to our business operations, we are determined to take practical actions, because this is how we honor the resilient Vietnamese spirit, always knowing how to stand up, rebuild and rise together.”

Mr. Vu Van Tien, Member of the Presidium, Head of the Propaganda Department, Central Committee of the Vietnam Fatherland Front shared: “We appreciate the noble gesture of SABECO in promptly joining hands with the Central Committee of the Vietnam Fatherland Front to support people to overcome the consequences of storms and floods. This is a practical action demonstrating the spirit of solidarity, humanity and social responsibility, contributing to spreading the good values of the great national unity bloc. The Central Committee of the Vietnam Fatherland Front will closely coordinate with businesses to promptly share difficulties and help people in affected localities.”

Support activities of SABECO and the Central Committee of the Vietnam Fatherland Front will be deployed urgently and quickly in the coming time, aiming to bring encouragement and practical assistance to people, especially in areas that have suffered heavy damage. In addition to community support activities, SABECO also coordinates with relevant units to care for, visit and promptly support staff and their families who are currently living and working in affected areas.

Through these activities, SABECO affirms that the spirit of sharing and solidarity is always the core value that the company strives for, and is also the spirit that the campaign "150 Years of Heritage Rising" wishes to convey. In addition to long-term initiatives to improve the quality of life for local communities, SABECO always accompanies people to overcome difficulties in natural disasters and epidemics. These efforts demonstrate SABECO's commitment to constantly rising with the country, not only through business activities, but also through practical actions and initiatives to improve community life and contribute to building a sustainable future for Vietnam.

For more details about SABECO's "150 Years of Heritage Rising" campaign and the campaign's highlights, please refer to: