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Unique tourism products

Việt NamViệt Nam10/05/2024

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Traditional activities will create a highlight for beach tourism . Photo: HD

Beach tourism in your country

Coastal and island tourism is a growing trend in South Korean tourism. With 2,413km of coastline and approximately 3,000 small islands, the country has become a popular tourist destination worldwide .

South Korea places a strong emphasis on developing its tourism economy in a systematic way. They have clear plans for human resource training, building tourist areas, promoting tourism, organizing international-level tourism events, and establishing information systems to promote their services globally.

The Korea Tourism Organization currently has 31 offices located in 19 countries around the world to carry out promotional activities aimed at increasing local people's understanding of Korea as an attractive destination.

At the same time, South Korea also uses films, television, and music programs to promote its culture, country, and people, making international tourists increasingly eager to visit and explore the country.

Countries like Spain, Australia, and Thailand are also very successful in developing coastal tourism. They share a common strategy: heavy investment in tourism infrastructure (such as hotels, resorts, and ports); promoting tourism through creative marketing campaigns; and developing unique tourism activities and experiences to attract visitors. Protecting the marine environment is also a key priority to maintain the attractiveness of coastal tourist destinations.

The Vietnamese government has launched a series of strategies for developing coastal and island tourism to rationally exploit available resources. These strategies prioritize allocating coastal space for the development of ecotourism, geological and scientific exploration tourism, community tourism, cultural tourism, and tourism to islands and offshore areas, maintaining an average growth rate of 11-12% per year, with international tourist growth of 8-10% and domestic tourist growth of 5-6%.

Specifically, a policy of sustainable conservation has been established, particularly for the marine environment and the culture of indigenous communities. Measures such as controlling the number of tourists, protecting marine ecosystems, and building environmentally friendly resorts have been implemented to minimize negative impacts on the environment.

In Bali (Indonesia), at the beaches, tourists can go snorkeling to see coral reefs and marine life, paragliding, surfing, canoeing, and other water sports.

Visitors can also participate in experiences related to the local Hindu culture, from making traditional crafts to watching the traditional Barong dance. The Bali island government is community-centric, with rituals and even creative art festivals decided by a local community organization called Ban Banjar.

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Organizing team-building activities at sea. Photo: XH

We need more innovative products.

Although Vietnam, and Quang Nam in particular, possesses vast marine tourism resources, their exploitation remains spontaneous and fragmented; tourism products and service systems are still poor and degraded.

In particular, tourism promotion and marketing efforts are weak, coupled with a shortage of high-quality human resources and a lack of effective investment.

To develop coastal tourism, Quang Nam needs to invest in building and upgrading necessary infrastructure, in addition to developing resorts, hotels, and homestays to meet the diverse needs of tourists.

The quality of tourism services and products also needs attention, including providing tourism training for local people, as well as planning the development of distinctive tourism products such as ecotourism, cultural tourism, high-end resort tourism, and adventure tourism.

Quang Nam also needs to strengthen regional development linkages by enhancing cooperation with neighboring provinces and major tourism businesses to create attractive tourism packages, combining locations within and outside the province; developing tourism tours that combine culture and the sea and islands, such as combining visits to Hoi An ancient town with relaxing activities at beaches...

In addition, the locality currently has quite interesting traditional craft villages along the coast. This is also a unique strength that can create distinctive tourism products.

To promote responsible tourism, localities should develop strict policies and laws to protect the marine and coastal environment; organize campaigns to clean up the sea, conserve biodiversity, and develop tourism in a sustainable manner; and conduct regular environmental impact monitoring and assessment for tourism activities.

The application of information technology to tourism management, from booking software and mobile applications for tourists to online platforms for promoting, booking tours, and providing essential information to tourists efficiently and conveniently, should also be carefully considered.


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