Vietnam National Brand Week 2024 is coming soon

Lesson 3: Building and developing a brand requires perseverance and constant innovation.

In the context of integration and competition, brand building is a job that requires perseverance, continuous and never-ending innovation.

Lesson 2: Building and developing national brands: Creating new values and strengths for the country

Building a national brand is clearly stated by the Prime Minister as a task of special importance, both urgent and strategic.

Lesson 1: National brand value increases dramatically - "Sweet fruit" of integration, business dynamism

The value of national brands has increased dramatically over the years, according to assessments, this is the result of the integration policy, dynamism and creativity of enterprises.

Vietnam National Brand Program: Announcement of the 9th National Brand product selection period in 2024

The Ministry of Industry and Trade presides over and coordinates with relevant agencies and organizations to organize the 9th selection of products achieving the title of Vietnam National Brand, the Announcement Ceremony is expected in the fourth quarter of 2024.

Vietnam is a bright spot in building and developing national brands.

Vietnam continues to be considered a bright spot in the picture of building and developing national brands and is a national brand with a high growth rate in value.

14 criteria for selecting businesses to participate in the Vietnam National Pavilion

The registration period for Vietnamese enterprises to participate in the "Vietnam National Pavilion Program" on Alibaba.com takes place from November 28 to January 15, 2024.

Where are the certification marks for high quality Vietnamese Rice and Vietnamese Coffee stuck?

Although more than half way through, the Vietnamese Rice certification label is still stuck like a chicken caught in its hair, while Vietnamese Coffee is still under construction.

National Brand Program: Two-decade journey and important milestones

The Vietnam National Brand Program was approved by the Prime Minister in Decision No. 253/2003/QD-TTg dated November 25, 2003...

Propaganda and promotion of Vietnam National Brand booth at Vietnam Foodexpo 2023

The National Brand Program Secretariat has deployed the Vietnam Value Pavillion with a scale of up to 36 booths.

Longform | “Economic ambassadors” make Vietnamese goods and brands famous in the world

Taking advantage of every opportunity to promote Vietnamese products and branded goods to international friends is the motto of Vietnamese Trade Counselors.

Journey "reaching out to the ocean"

24 years since Vietnamese enterprises were approved for OFDI, there have been enterprises that have created and affirmed the position of Vietnamese brands in the international arena.

Honoring strong Vietnamese brands 2022-2023

Top 10 strong Vietnamese brands in 2023 honor brands: Petrovietnam, Viettel, Vietcombank, Vinamilk, BIDV, Agribank...

Vietnam New Economic Forum 2023: New economic models create growth breakthroughs

The Vietnam New Economic Forum 2023 with the theme "New economic models creating breakthroughs in growth and sustainable development" was held on the afternoon of October 6 in Hanoi.

Promoting the Vietnam National Brand Program and products in Europe

On September 30, 2023, at the 12th European Overseas Vietnamese Business Forum, an event took place to promote the Program and products achieving the Vietnam National Brand.

National Brand: Focus on location branding and geographical indications

Location branding when used by businesses, not only adds value to a product or service but also enhances a country's reputation.

Building a national brand for agricultural products to reach far

Vietnam has many types of agricultural products. To increase export value and competitiveness, it is necessary to promote the building of national brands for agricultural products.

Integrating brand promotion and tourism image into the Vietnam National Brand Program

The Government assigned the Ministry of Industry and Trade to integrate the promotion of Vietnam's tourism brand and image into the Vietnam National Brand Program.

Appeal trial of Ton Phuong Nam trademark infringement case

On April 27, the appeal hearing of the case of trading eight rolls of counterfeit corrugated iron of the Southern Steel Company was opened following the appeal of the Southern Steel Company.

Vietnam National Brand Forum: Sharing experiences in building, managing and developing brands

On April 20, 2023, in Hanoi, the Vietnam National Brand Forum "Positioning the Green Vietnam National Brand" will take place.

“Secret” to building successful brands for Vietnamese agricultural products

There are currently many Vietnamese agricultural products on the export market that have brands. What is the “secret” that businesses have used to successfully build their brands?

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