Specifically, throughout the 11.11 event, Shopee will offer buy 1 get 1 free promotions in the Fashion and Cosmetics categories, thousands of brands with 50% off via Shopee Live, a chance to win 111 iPhone 15s and a variety of special entertainment programs with the participation of a series of famous artists. Notably, the 11.11 event promotion video marks the first collaboration between two famous names, singer Isaac and actress Kaity Nguyen.
Actress Kaity Nguyen is Shopee's new ambassador for this year's 11.11 super sale.
Mr. Tran Tuan Anh, Managing Director of Shopee Vietnam shared: "With the goal of bringing the best shopping and entertainment experiences, Shopee continuously brings many entertainment programs with new content and the participation of leading artists throughout the festive season. At this 11.11 event, we also introduce a series of 11 days of entertaining livestreams, gathering the most famous KOLs and KOCs today to entertain users. In addition, Shopee also brings users the best deals on the market, meeting the increasingly prominent shopping tastes via Shopee Live and thereby maximizing traffic to Shopee".
The end of the year is the time when the demand for shopping for Fashion and Cosmetics products increases dramatically. On the occasion of 9.9, slippers and T-shirts were the most searched keywords on Shopee, while the total number of Fashion and Cosmetics products sold on 9.9 increased 3 times compared to normal days. Responding to this trend, Shopee continues to launch many key promotions for the Fashion and Cosmetics categories, along with other attractive promotion programs during this 11.11 event.
In November, Shopee continues to launch the "New Seller Promotion" program to help sellers start their business smoothly. Free fixed fee within 30 days from the date of successful posting of the first product for new sellers not on Shopee Mall, and free fixed fee for Shopee Mall for 60 days from the date of receiving notification of the promotion for new stores on Shopee Mall.
In addition, sellers who livestream on Shopee can take advantage of Shopee Live's advantages such as millions of daily views and many attractive incentives for buyers to increase interaction with potential customers. Specifically, the "Golden Hour Live" program offers a series of discount vouchers up to 50% for users who shop on Shopee Live from 11am to 2pm and 8pm to 12am every day, from 12am to 12am every Thursday and on double number sales, mid-month sales and salary sales.
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