Shopee received 12 million visits on December 12th.

The e-commerce platform Shopee has concluded its "12.12 Birthday Super Sale" event, recording enthusiastic participation from Vietnamese users and demonstrating the outstanding conversion effectiveness of the shopping and entertainment activities celebrating Shopee's 10th anniversary.

Shopee Mall stores recorded growth during the 12-12 sale.

Marking its 10th anniversary across the region, the 12-12 event in Vietnam offered numerous birthday privileges from Shopee along with attractive deals from brands and sellers, attracting a large number of users to interact and shop on the platform.

The event's appeal was clearly demonstrated by the more than 12 million visits recorded on December 12th alone. Furthermore, throughout the two weeks of the campaign, Vietnamese users saved a total of over 4 trillion VND by shopping on Shopee.

In addition, entertainment activities on the platform are equally vibrant. Beyond simply showcasing products, Shopee also offers various programs with different formats during the event, from mega music festivals featuring top-tier singers to video series based on popular reality shows.

Thanks to programs organized by Shopee, over 27,000 brands and sellers actively participated in the birthday celebration by conducting nearly 450,000 livestream sessions. Millions of short videos were also continuously uploaded to the platform during this period.

Through this, Shopee also noted many prominent shopping trends leading up to Christmas. Specifically, there were nearly 4 million searches containing the keyword "Christmas" during the 12.12 campaign. Top products considered by users as gifts for family and friends during this time included phone cases, handbags, shirts, shoes, lipstick, etc.

BINH LAM

Source: https://www.sggp.org.vn/shopee-with-12-million-visits-in-the-day-of-12-12-post829022.html