The Department of Industry and Trade provides training on the application of e-commerce and artificial intelligence, improving digital transformation capacity for businesses and organizations in the city.

On October 22, at Dong Xanh Hotel (Hai Duong Ward), the City Department of Industry and Trade held a conference to disseminate knowledge and provide guidance on the application of e-commerce in management and operation, aiming to improve digital transformation capacity for cadres, civil servants, businesses and organizations in the city.

The conference was attended by representatives of the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ), leaders of the Department of Industry and Trade, together with representatives of departments, branches, People's Committees of wards, communes, enterprises, cooperatives and production and trading establishments of OCOP products and typical rural industrial products of the city.

In her opening speech, Deputy Director of the Hai Phong Department of Industry and Trade Vu Thi Kim Phuong emphasized that in the context of strong digital transformation, e-commerce is becoming an important driving force to promote the digital economy . The application of e-commerce and artificial intelligence (AI) technology in management and operation not only helps businesses optimize operations, reduce costs but also improve competitiveness, expand markets and develop sustainably.

At the conference, representatives of the Department of E-commerce and Digital Economy presented the following topics: Overview of e-commerce and Vietnam's e-commerce law, instructions on website notification procedures, e-commerce sales applications, and handling of administrative violations in e-commerce according to current regulations.

The topic “Application of AI to develop brands and support businesses on digital platforms” attracted special attention from delegates. The speaker introduced the trend of applying AI in e-commerce, such as personalizing customer experience, optimizing operational processes, predicting shopping trends, and popular AI tools that support the design of images, sounds, and videos for communication and digital marketing.

The conference is a practical activity in the program to implement Plan No. 291/KH-UBND of Hai Phong City People's Committee on e-commerce development in the period of 2021-2025, contributing to promoting digital transformation in the fields of trade, services and industrial production, towards building Hai Phong into a smart, modern and dynamic city in the digital age.

Source: https://socongthuong.haiphong.gov.vn/tin-tuc-su-kien/so-cong-thuong-tap-huan-ung-dung-thuong-mai-dien-tu-va-tri-tue-nhan-tao-nang-cao-nang-luc-chuyen-799661