Exciting Vietnam Tourism Introduction Program in Beijing

On the evening of October 21, local time, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh led the Vietnamese delegation to organize a program to introduce Vietnamese tourism in Beijing, opening a series of activities to promote Vietnamese tourism in China.

The program is chaired by the Vietnam National Administration of Tourism , in coordination with the Tourism Development Support Fund, with the participation of representatives of tourism management agencies, localities, businesses, the press and performing artists.

This is a key promotion activity, concretizing Resolution No. 226/NQ-CP dated August 5, 2025 of the Government on growth targets for sectors, fields, localities and key tasks and solutions to ensure the country's growth in 2025 reaches 8.3 - 8.5% and Telegram No. 34/CD-TTg dated April 10, 2025 of the Prime Minister on promoting tourism development, ensuring double-digit economic growth; contributing to the target of welcoming international visitors in 2025; at the same time responding to the Vietnam - China Humanitarian Exchange Year, commemorating the 75th anniversary of the establishment of diplomatic relations between the two countries.

Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh welcomes delegates attending the Vietnam Tourism Introduction Program in Beijing, China

Strengthening Vietnam - China tourism connectivity, towards comprehensive and sustainable cooperation

Welcoming the delegates attending the Vietnam Tourism Introduction Program in Beijing, Director of the Vietnam National Tourism Administration Nguyen Trung Khanh affirmed that this is an event of special significance, contributing to strengthening the traditional friendship, promoting tourism and cultural cooperation between the two countries, while opening up opportunities to increase guest exchange, connect businesses and promote the image of a friendly and hospitable Vietnam to Chinese friends.

The Director emphasized that tourism and cultural cooperation between Vietnam and China is a relationship rich in tradition, an objective need and has always been identified by the two Parties and two States as one of the important pillars in the overall bilateral friendship.

Notably, in October 2022, the Minister of Culture, Sports and Tourism of Vietnam and the Minister of Culture and Tourism of China signed the "Cultural and Tourism Cooperation Plan for the period 2023 - 2027", opening a comprehensive, oriented and in-depth cooperation framework between the two ministries and sectors.

In that spirit, the Vietnam National Administration of Tourism and agencies, localities and businesses of the two countries have been implementing many specific activities to promote people-to-people exchanges, enhance image promotion, and develop sustainable tourism, thereby contributing to the increasingly stable, healthy and effective development of Vietnam-China relations.

Director of Vietnam National Administration of Tourism Nguyen Trung Khanh speaks at the program

In recent years, China has always been the leading market for Vietnamese tourism. In 2024, the number of Chinese tourists to Vietnam reached nearly 3.8 million, recovering more than 64% compared to the pre-pandemic period. And in just the first 9 months of 2025, Vietnam welcomed nearly 3.9 million Chinese tourists, an increase of more than 43% over the same period, China continued to hold the position as the number one market.

In contrast, Vietnam is also one of the five largest foreign markets sending tourists to China. This is a clear demonstration of the need for exchange, understanding and deep cooperation between the people of the two countries, as well as the great development potential of Vietnam - China tourism in the future.

Director Nguyen Trung Khanh said that in the coming time, the two sides will continue to strengthen exchanges and contacts to effectively implement the Cultural and Tourism Cooperation Plan for the period 2023 - 2027 in accordance with the direction of the leaders of the two governments. The Vietnam National Administration of Tourism hopes to work with Chinese partners to promote the existing bilateral and multilateral cooperation platform, promote sustainable tourism development, and exploit the rich potential of resources, culture and people of each country.

The two sides will support each other in tourism promotion, organize events to introduce destinations, increase the exchange of business delegations, press and experts, creating favorable conditions for tourists from both countries to travel, experience and explore. Along with that, Vietnam wishes to closely coordinate with the Chinese side in managing the quality of tourism services, developing infrastructure, training human resources, digital transformation in tourism management and promotion, towards forming a smart, safe and sustainable tourism cooperation environment.

The Vietnam Tourism Promotion Program 2025 is a strong message demonstrating the common determination of the tourism sectors of the two countries in promoting exchange, cooperation and sustainable development, contributing to further strengthening the traditional friendship and good neighborliness between the people of the two countries.

Ambassador of the Embassy of Vietnam in China Ninh Thanh Cong speaks at the Program

Ambassador of the Vietnamese Embassy in China, Ninh Thanh Cong, commented that in recent times, under the close attention and direction of the senior leaders of the two Parties and two countries, cultural and tourism cooperation between Vietnam and China has had positive developments, increasingly going into depth, contributing to raising the level of the "Comprehensive Strategic Cooperative Partnership", building a Community of Shared Future Vietnam - China with strategic significance with the connotation of "6 more". In particular, tourism cooperation has played an important role as a bridge for trade and investment activities and is a bright spot in the relationship between the two countries, contributing to enhancing understanding and friendship between the people of the two countries, contributing to consolidating "a more solid social foundation".

The Vietnamese Embassy in China highly appreciated the Vietnam Tourism Introduction Program in China, which not only introduced Vietnam's tourism policies and resources, enhanced the exploitation and further development of the tourism potential of the two countries, but also became more meaningful when it took place on the occasion of the 75th anniversary of the establishment of diplomatic relations between the two countries and the Vietnam-China Cultural Exchange Year. This is a good opportunity to introduce to the Chinese people attractive and safe tourist destinations and typical images of the country and people of Vietnam.

Ambassador Ninh Thanh Cong believes that, with the active cooperation of management agencies and enterprises, tourism cooperation between the two sides will continue to recover and develop strongly, achieving more results, contributing to consolidating and developing the friendly relations between the people of Vietnam and China. The Vietnamese Embassy in China affirmed that it will always accompany and closely coordinate with the agencies and sectors of the two countries to effectively implement cooperation mechanisms, organize well the activities to promote and advertise tourism culture, and at the same time create the most favorable conditions for Chinese citizens to travel to Vietnam.

Ms. Trinh Phuong - Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, China

At the program, Ms. Trinh Phuong - Deputy Director of the Beijing Municipal Department of Culture and Tourism said that Vietnam and China are connected by mountains and rivers, have similar cultures, and have a strong friendship. In recent years, along with the comprehensive development of cooperation between the two countries in many fields, cultural and tourism exchanges have become an important bridge to help enhance mutual understanding and consolidate traditional friendship. Vietnam, with its long history, rich culture, beautiful natural landscapes and unique identity, is increasingly attracting many Chinese tourists to visit and experience. At the same time, China - an important tourist market of Vietnam, always strives to promote two-way tourism, enhance exchanges, understanding and connection between the people of the two countries.

Beijing, the capital of China, is both a cultural center and a historical capital, preserving the essence of thousands of years of civilization and a window to modern vitality. The city possesses many world cultural heritages, a rich cultural and artistic life, scientific and technological achievements and dynamic urban characteristics. The Deputy Director of the Beijing Municipal Bureau of Culture and Tourism hopes that through this event, Beijing and Vietnam will continue to strengthen extensive cooperation in the fields of culture and tourism, expand guest exchanges, cooperate in product development and joint promotion so that more and more Vietnamese tourists will know and explore Beijing; at the same time, help Beijing people better understand and feel the beauty and attractiveness of Vietnam.

Mr. Chu Nghia Hai - Deputy Director of the Bureau of Culture and Tourism of Tianjin City, China

Mr. Chu Nghia Hai - Deputy Director of the Culture and Tourism Bureau of Tianjin City, commented that in recent years, Vietnam's tourism industry has developed very strongly, becoming a destination of special interest to Chinese tourists, and also a place that tourists from Tianjin City want to explore.

The organization of the Vietnam Tourism Introduction Program in Beijing by the Vietnam National Administration of Tourism this time is of great significance in further promoting tourism exchanges and cooperation between the two countries, while strengthening the friendship and good cooperation between the people of Vietnam and China.

Tianjin and Vietnam both possess unique and complementary tourism resources; tourism cooperation between the two sides has a solid foundation and broad prospects. Today's promotion activity is a major event to introduce tourism to both sides, enhance cooperation and strengthen friendship.

The Tianjin Municipal Bureau of Culture and Tourism hopes to use the event to create opportunities to continue cultural and tourism exchanges with Vietnam, promote information sharing, exchange visitors, and expand cooperation channels. At the same time, it is hoped that Tianjin and the Vietnamese tourism industry will maintain regular connections and strengthen cooperation so that culture and tourism can truly become a bridge connecting the two peoples.

Introduction to Vietnam tourism

Spreading the beauty of Vietnamese tourism to Chinese tourists

At the Program, delegates and Chinese partners heard about the new tourist visa policy, outstanding products and destinations, Vietnam's tourism infrastructure, stimulus programs, marketing orientation for the Chinese market; Introduced policies and aviation networks between the two countries, preferential product packages; Screened clips promoting Vietnamese tourism in Chinese...

Through the program, we aim to renew the image of Vietnamese tourism with the message: "Vietnam - Endless beauty - Authentic experience, Living with green heritage", thereby affirming that Vietnam is a friendly, attractive destination and has the ability to meet the diverse needs of Chinese tourists.

Artists from the Vietnam National Music, Dance and Singing Theatre also brought to the program unique art performances, combining traditional musical instruments, folk dances from three regions and Vietnamese-Chinese exchange performances, creating a musical feast that is both intimate and imbued with Vietnamese identity, blending tradition and modernity. From there, helping the Chinese public better understand the cultural identity of Vietnam.

Traditional art performances imbued with Vietnamese cultural colors

Exciting exchange and connection activities between Vietnam and China tourism businesses

Within the framework of the event, delegates participated in a lucky draw with attractive prizes. The prizes for lucky delegates were round-trip air tickets, tour vouchers, resort vouchers at famous tourist destinations in Vietnam...

Earlier, on the same day, the Vietnam - China Tourism Business Connection Program also took place. Here, travel businesses, hotels, resorts, conference centers, and airlines from both sides met, exchanged, discussed, and shared tourism information, sought investment opportunities, and established cooperative relationships to attract tourists to each other.

Program Overview

Leaders and delegates of the two countries took a souvenir photo

Delegates, guests, and businesses interact and connect at the program.

Tourism Information Center/International Relations and Tourism Promotion Department

Source: https://bvhttdl.gov.vn/soi-dong-chuong-trinh-gioi-thieu-du-lich-viet-nam-tai-bac-kinh-20251022165053699.htm