The importance of analytics tools in mobile application development.

Tools to help understand customers

Mobile devices, or smartphones, have become indispensable companions for individuals worldwide . Currently, the mobile app market is constantly growing. In 2022 alone, over 142 billion apps and games were downloaded to users' smartphones globally.

Therefore, companies and businesses are increasingly recognizing the strategic importance of building and developing mobile applications effectively and in depth.

Therefore, analytical tools become essential, helping businesses gain a comprehensive understanding of their customers and study their behavioral patterns. With this data, mobile app developers can attract and retain users for longer periods.

The market for analytics tools for app developers is growing rapidly, even faster than the app market, at a rate of 20.2% annually. Currently valued at $6.3 billion, it is projected to reach $15.7 billion by 2028.

In addition, the market currently offers free and simple analytical tools, but these may not fully meet analytical needs. Professionals need an analytical platform that can meet all requirements at a reasonable cost.

Seamless support in mobile application development.

To build, operate, and develop an effective application, most specialized departments participate and contribute. Analytical tools assist them in gathering necessary data, providing insights, and forming the basis for developing appropriate solutions.

For product teams, analytics tools provide data on user behavior, helping to evaluate and suggest feature improvements. Analytics tools can identify and fix bugs in application operation in a timely manner, while also providing deeper insights into user actions that lead to errors.

Meanwhile, the business team can continuously monitor financial flows within the app, such as average revenue per user (ARPU), and quickly implement changes to maximize revenue.

On the other hand, the marketing team requires analytics data not only on new users but also on how they re-engage with the app after they leave, allowing them to tailor marketing tools and improve the effectiveness of push notifications.

The app owner requested an analytics platform that provided an overview and allowed them to examine separate data related to each department, such as marketing, product development, etc.

A tool that seamlessly collects and analyzes data across these departments will ensure the application operates in a synchronized manner. When one team makes data changes, the other teams will be notified, enabling practical, accurate, and effective decision-making.

Make effective use of analytical tools.

An analytics platform that allows for flexible report customization will help businesses save time and resources. However, achieving a reasonable balance between the features and cost of the analytics tool and the actual analytical needs of the company or business is crucial. The most effective solution is a platform that can simultaneously handle all essential tasks, is simple, cost-effective, and quick to master.

A notable tool for app owners and managers is Yandex's comprehensive suite of tools, including the Yandex Ads Network and AppMetrica. With the support of these tools, you can create dashboards that display data managed by different departments, such as marketing, product development, and analytics.

Hong Nhung

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