The report stated that in the first 6 months of 2025, tourism activities in Thanh Hoa province continued to have positive developments thanks to the drastic, synchronous and consistent direction of the Provincial Party Committee Standing Committee, the Provincial People's Committee and the initiative of all levels, sectors and localities.
Chau De Tu Temple in Thanh Hoa
Along with that, tourism infrastructure continues to be invested, many new products are put into exploitation, especially mountain community tourism, eco-tourism, experiential tourism in key coastal tourist areas. Cultural and tourism events and activities are organized richly and vibrantly.
Tourism service businesses in the province have actively innovated, improved service quality, and strengthened product development links; people in localities with tourism potential have increasingly raised their awareness, actively participated, and contributed to creating a civilized and friendly tourism environment, promoting the overall development of the industry.
Thanh Hoa: Completed review and inventory of artifacts, relics, and antiques
Thanh Hoa welcomed nearly 10.5 million tourists in 6 months, earning more than 26,300 billion VND
In 2025, the Chairman of the Provincial People's Committee issued a Decision approving 64 tasks to implement the Thanh Hoa Tourism Development Program in 2025 with a total allocated budget of VND 81,996 million, including: 26 tasks of tourism product development (VND 55,869 billion), 28 tasks of tourism promotion (VND 15,077 billion), 04 tasks of tourism promotion (VND 7,500 billion), 06 tasks of tourism human resource development (VND 3,550 billion). Based on the assigned tasks, the departments, branches, localities, and units assigned to preside have been proactively implementing them. In the first 6 months of the year, 12 tasks have been completed and basically completed (reaching 42.2%), other tasks are continuing to be implemented.
Developing tourism products is one of the top priorities of the Provincial People's Committee. The Provincial People's Committee has directed localities in the province to strengthen management, ensure security, safety and quality of tourism services, maintain the attractive and friendly image of Thanh Hoa tourism; at the same time, organize inspections and provide guidance on ensuring conditions for welcoming and serving tourists at the coastal tourist areas of Hai Tien, Sam Son, Quang Xuong and Hai Hoa.
Localities with sea tourism continue to actively and proactively tighten order and discipline, strengthen management of tourism services; many unique cultural, sports , festival and art events, impressive new tourism products are successfully organized to attract visitors3, creating outstanding highlights, appealing to many types of visitors, helping visitors have new experiences; bringing a strong boost to Thanh Hoa tourism in general and sea tourism in particular.
Investment in relic restoration continues to be accelerated, contributing to enhancing the value of relics and attractive cultural and historical destinations; many typical cultural events and festivals are organized to promote the value of historical and cultural relics, thereby enriching and enhancing cultural and spiritual relic tourism products.
Along with that, community ecotourism products are increasingly affirming their attraction to domestic and international tourists. Activities such as mountain climbing, camping, biodiversity exploration, nature exploration at Ben En National Park, Xuan Lien; Pu Hu Nature Reserve, Pu Luong, Lang Chanh protective forest; folk games; ethnic costume performances, along with festivals of ethnic minorities; cultural and sports events: Folklore Festival - Highland Market of ethnic minorities in mountainous districts; adventure trekking tour experience program and Marathon sport competition through the forest... continue to be welcomed and highly appreciated by tourists; contributing significantly to improving the seasonal factor, the product is oriented to develop into a typical tourism product of Thanh Hoa in the coming time.
Tu Thuc Temple Complex, Thanh Hoa
In Thanh Hoa province, many localities and businesses have actively developed and exploited a variety of new tourism products, including MICE tourism (combining conferences, seminars, and awards), craft tourism and traditional craft villages, along with agricultural farm models combined with experiential tourism. These products have contributed to enriching the experience of tourists, while attracting a large number of visitors.
It is expected that in the first 6 months of 2025, the total number of visitors is estimated to reach 10,489,000, an increase of 7.3% over the same period in 2024, reaching 65.6% of the 2025 plan, of which international visitors are estimated to reach 307,300, an increase of 17.7% over the same period in 2024, reaching 36.2% of the 2025 plan; Total tourism revenue is estimated to reach VND 26,349 billion, an increase of 32.8% over the same period in 2024, reaching 57.9% of the 2025 plan, of which total revenue from international tourists is estimated to reach: 164,720,000 USD, an increase of 18.9% over the same period in 2024, reaching 43.3% of the 2025 plan.
In parallel, the province also pays special attention to developing OCOP products for shopping and souvenirs. Up to now, the whole province has 637 standard OCOP products, including 2 5-star products and more than 60 4-star products, sold at about 16 stores specializing in displaying regional specialties and traditional handicrafts, contributing to serving the needs of tourists for sightseeing and shopping.
Currently, the province has 123 recognized traditional occupations, craft villages and traditional craft villages. Many typical craft villages such as Tu Tru sticky rice cake, Tan Chau rice paper, Phu Xuan rice vermicelli, Ngoc Thom conical hat, Phu Quang lam tea... have become special highlights in Thanh Hoa's cultural tourism. In addition, farm models combined with experiential tourism have also developed strongly with prominent addresses such as Tfarm Farm, Ong Huong Farm Stay, Linh Ky Moc Ecological Farm (Thanh Hoa City), Golden Cow Farm (Thuong Xuan), Anh Duong Farm, Yen Trung Tourist Village (Yen Dinh)...
These models not only provide clean agricultural products but also create diverse spaces for experience, learning and entertainment for tourists, contributing to enriching the province's rural tourism products.
In the final stage of 2025, the provincial tourism industry will continue to focus on important tasks such as: Investing in business and tourism infrastructure; Focusing on developing key tourism products to enhance the competitiveness of destinations; Innovating and improving the effectiveness of tourism promotion; Focusing on developing tourism human resources;
Source: https://bvhttdl.gov.vn/thanh-hoa-du-lich-tiep-tuc-co-buoc-phat-trien-tich-cuc-2025062709540273.htm
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