Discussion on the development of radio in the new period

- On the morning of June 20, at the National Press Forum 2025, a discussion was held on "What mechanism for radio to develop in the current period". The speakers were representatives of the Institute of Journalism and Communication, Academy of Journalism and Propaganda, Voice of Vietnam, Ho Chi Minh City People's Voice, Phu Tho Provincial Radio and Television, Thanh Hoa Newspaper and Radio and Television.

Speakers participated in the discussion.

In the digital age, when short videos , social networks and podcasts are exploding, radio is gradually "transforming" to be strongly reborn in the digital space, fast, flexible, close and easily absorbed into the hearts of readers.

Participating in the discussion, the speakers shared about the difficulties and challenges that radio media is facing in the current period, from human resources, finance, management mechanisms... In addition, they discussed the role of radio, creating a strong enough mechanism and resources for radio to develop appropriately in the new situation (perceiving the role of radio; mechanism for ordering and investing in radio content; training and fostering radio personnel; digital content strategy for radio).

In the current new situation, although radio is no longer the “monopoly”, it still holds an important position, especially in policy propaganda, community engagement, and cultural dissemination, especially in rural, mountainous, and island areas. For radio to develop, in addition to the love of the profession of journalists, there needs to be a strong enough mechanism, a policy and a long-term vision from the management agency, along with innovation in content and technology for radio in the coming time.

Source: https://baotuyenquang.com.vn/thao-luan-ve-phat-trien-phat-thanh-trong-giai-doan-moi-213750.html