What do you see from the phenomenon of thousands of sales "warriors" joining Vinhomes at the beginning of the year?

According to Mr. Le Hoang Chau, Chairman of the Ho Chi Minh City Real Estate Association, thousands of real estate agents joined Vinhomes in an unprecedented recruitment campaign like “swallows announcing spring”, showing that confidence has returned to the real estate market.

Real estate brokers "turn around" and return to the market

The “turning wind” effect has appeared since the beginning of the year in the real estate market. The most obvious is the return of about 30-40% of brokers and sales staff in the past 2 months, according to the Vietnam Real Estate Brokers Association. Compared to the reality that 70% of brokers quit their jobs and more than 90% of real estate industry personnel had reduced income in 2023, this is likened by many to “spring swallows”, bringing with them many good omens.

For Mr. Le Hoang Chau, Chairman of the Ho Chi Minh City Real Estate Association, the most notable signal is the campaign to recruit thousands of employees of the "big guy" Vinhomes, with the determination to form a direct retail business of real estate products to customers (self-employed).

According to Mr. Chau, Vinhomes' new move shows that the business autonomy of the units has become more stable after a period of facing a series of external pressures, creating both immediate and long-term effectiveness. Most clearly, transactions have room to increase when there is a new sales channel in addition to the traditional agency channel.

Along with the "self-employed army", Vinhomes' partners are large and powerful sales agents, widespread in the South and the North, who are also stepping up "recruitment" for major campaigns.

The benefits of building a self-employed model, according to Mr. Chau, are not just quantifiable numbers after calculations. When a business has chosen a closed model, that is, operating its own investment, construction, and sales, the biggest benefit is the opportunity to rub shoulders and directly grasp the needs of customers and the market. This will be an important basis for making accurate investment decisions, creating a product line that suits the needs of buyers.

In addition, by attracting thousands of brokers to the self-employed distribution channel, Vinhomes also contributes to improving the quality and professionalism of the real estate sales team, in addition to solving the social security problem, maintaining long-term stability for the market. With the position of a real estate "giant", the examination levels will also screen out the "warriors" with the best qualifications and abilities; along with appropriate salary and bonus policies, it will stimulate workers to increase productivity and commitment to the profession.

“Recently, a series of real estate businesses had to let their brokers take a lot of time off, up to 50%; even cut this department when there were no products to sell. Therefore, the creation of thousands of new jobs is very encouraging, bringing new vitality to the new growth phase,” Mr. Le Hoang Chau analyzed.

It is worth mentioning that along with the "self-employed army", Vinhomes' partners are large and powerful sales agents, widespread in the South and the North, who are also stepping up "recruitment" for important sales campaigns of the year. Vinhomes itself also determines its strategy to continue to maintain and strengthen the dealer network in all three regions; continue to introduce policies to promote the development of dealers, build cooperative relationships, including investing in dealer companies. Dealers also have access to information from investors and enjoy benefits and policies equal to those of the self-employed sector.

Another key task that Vinhomes will prioritize in 2024 is to put into operation Vinhomes Market - an online "Real Estate Market", with the criteria of being modern, easy to use, easy to search and transact, helping customers, residents and investors to "Conveniently buy and sell - Convenient to experience - Convenient to invest". This platform, together with the self-employed system and the dealer network, form 3 "attacking spearheads", helping the Vinhomes distribution system to become increasingly solid and effective, and at the same time, is also a "lever" for the market in general.

There will be more "spring swallows" appearing

Along with the wave of real estate brokers returning to the market, many new construction sites have started, previously stalled projects have restarted and more kick-off and opening events are being held. Observing this overall picture from an insider's perspective, the factor that makes Mr. Le Hoang Chau feel most happy is that it shows the confidence and business belief of enterprises in the recovery and development of the real estate market.

“People must have a lot of confidence to be determined to do so,” Mr. Le Hoang Chau emphasized. According to Mr. Chau, this is the inevitable result of the solutions to remove obstacles and promote the safe, healthy and sustainable development of the real estate market that the Government and ministries have implemented last year.

The number of real estate searches nationwide started to increase from the second day of Tet and continued to increase quite strongly.

In the efforts to build confidence in businesses and the market that the Government and localities have focused on implementing, the most notable is the determination to unblock capital flows. The Government and the Prime Minister have directed the State Bank to be more flexible in monetary policy, consider implementing debt deferral, debt extension, and interest rate reduction policies to remove difficulties for businesses.

At the same time, the Government has issued a new Decree, opening up opportunities for businesses to have more options for handling bonds, reducing the pressure of debt repayment for maturing bonds. Commercial home buyers are also benefiting as bank interest rates have dropped sharply and this trend has not stopped.

The legal framework for the real estate market is also increasingly improved, helping to remove long-standing bottlenecks - the root cause of the increasingly scarce product basket. Notably, the recently approved Housing Law (amended), Real Estate Business Law (amended), Land Law (amended), and Law on Credit Institutions (amended) have all been passed by the National Assembly , creating the basis for unfinished projects to be restarted.

Businesses have more motivation to invest, and customer confidence is also further enhanced. Data from the website batdongsan.com.vn shows that the number of real estate searches nationwide started to increase from the second day of Tet and continued to increase quite strongly, reaching a 124% increase on the 10th day of Tet compared to the week before Tet. This is a positive sign that cash flow is strongly returning to the real estate channel. In particular, the first destination that this cash flow will seek, according to experts, will certainly be the projects of "big guys" with a solid and reliable distribution system such as Vinhomes.

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