Mooncake market: Diverse designs, stable prices

(ABO) This year’s moon cake market started quite early, from the beginning of the 7th lunar month, many moon cake display stalls appeared. To meet consumer demand, moon cake companies and production facilities launched many product lines with new flavors and designs.

Through a survey of shops, counters, and stalls introducing moon cakes on many streets in My Tho City, Tien Giang Province such as Ap Bac, Hung Vuong, Nam Ky Khoi Nghia, Nguyen Thi Thap, Dinh Bo Linh... it shows that this year's moon cakes are rich in design and have many different flavors for consumers to choose from.

Specifically, traditional cakes with mixed flavors of lemongrass, sesame; green beans; lotus green beans, salted eggs... In addition, there are also cakes with new flavors, such as: green tea, red beans, melted egg filling... Besides investing in flavor and product quality, businesses and production facilities also focus on designing more luxurious and eye-catching packaging and boxes to serve the need for gifts.

The mooncake counter at Go! My Tho is beautifully decorated.

This year, Kinh Do Company launched a product collection with dozens of different flavors and 25 attractive designs; with the premium Mooncake lines of Golden Moon, Traditional Autumn, premium "Black & Gold Mooncake"..., with the flavors of scallops with XO sauce, Bat Buu crab, Bach Hoa shrimp, Tu Quy roast chicken, premium green bean almond bird's nest, lotus seeds, melon seeds... Or high-end, trendy cakes, keeping up with the trend such as green bean almond bird's nest mooncake, Lava egg with melted cheese, Lava egg with melted green bean and shredded pork, Lava chocolate melt... Each box of cake has a different price, ranging from a few tens of thousands to millions of VND per product.

Staff of Khiet Minh Company Limited (My Tho City) are consulting customers on moon cakes.

Along with big brands, moon cake production facilities in Tien Giang province such as Khiet Minh, Minh Tam, Thanh Tam, Kim Ngan... also launch many types of cakes with diverse designs to meet people's needs.

Accordingly, this year Khiet Minh Company Limited launched 13 types of traditional baked mooncakes, 7 types of modern flavored mooncakes, and 4 types of vegetarian mooncakes; prices range from a few tens of thousands to 255 thousand VND/piece, depending on weight.

In addition, there are also special cake lines, each line of cake has its own message, meaning to convey to relatives, such as: Prosperous golden moon cake (price from 557 thousand VND to 644 thousand VND/set), lucky golden moon cake (597 thousand VND to 690 thousand VND/set), glorious golden moon - lava four flavors (454 thousand VND to 560 thousand VND/set), prosperous golden moon (from 1 million VND to 1.15 million VND/set), prosperous golden dragon (from 1.1 million VND to 1.485 million VND/set).

At this time, many businesses have started ordering moon cakes as gifts for partners, so employees of cake production facilities are increasing packaging to deliver cakes to customers on time.

Customer service consultant for special moon cakes.

Besides investing in the quality of the cakes, companies and moon cake production facilities also invest in sophisticated and beautiful packaging designs.

This year’s Mid-Autumn Festival, Minh Tam Mooncake Production Facility (My Tho City) launched about 20 types of mooncakes to the market. In the face of general difficulties, the facility still kept the same price as last year, with prices ranging from several tens of thousands to several hundred thousand VND per cake, depending on weight.

Moon cakes have a variety of designs and prices have not increased compared to last year, but purchasing power is still slow.

This year, the market is facing difficulties. Although some ingredients for making cakes are stable and some have increased in price, companies and moon cake production facilities in Tien Giang province still keep the price of cakes the same as last year. Now that it is the main season, businesses have started to buy cakes to give to customers. However, the number of businesses ordering cakes has decreased compared to last year, and there are not many individual customers.

According to the assessment of companies and moon cake production facilities, up to this point, the purchasing power of moon cakes is lower than the same period last year; businesses ordering cakes has decreased by about 20% - 30%. Businesses and moon cake production facilities expect the moon cake market to be bustling in the coming days.

Ensuring food safety during Mid-Autumn Festival

The Market Management Department of Tien Giang province has issued a plan for specialized inspection and market control during the Mid-Autumn Festival 2023.

According to the plan, from August 24 to October 6, 2023, market management teams will inspect organizations and individuals producing and trading moon cakes, raw materials used to produce moon cakes and consumer goods consumed a lot during the Mid-Autumn Festival such as: Beer, soft drinks, cakes, jams, candies, children's toys.

Market management forces inspect moon cake production facilities.

The inspection contents include: Checking the Business Registration Certificate/Enterprise, Certificate of food safety qualified facility. For production facilities: Checking general food safety conditions such as hygiene conditions of the production facility, conditions of equipment and tools, origin, invoices, documents for raw materials used to produce moon cakes. Checking records, procedures for self-declaration of products for production facilities; labeling of goods. For business establishments: Checking the origin, product quality, conditions for ensuring food safety, listing of goods prices and selling at listed prices; product labels, etc.

Comrade Huynh Van Nguyen, Deputy Director of the Market Management Department of Tien Giang province, said that so far, no cases of moon cakes being sold that do not meet quality standards have been discovered. However, the unit also recommends: Consumers should choose to buy moon cakes at reputable stores, with carefully covered equipment; products with full labels, clear origin, and expiry date; absolutely do not buy floating products, smuggled goods to ensure the health of themselves and their families...

LY OANH

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Source: http://baoapbac.vn/kinh-te/202309/thi-truong-banh-trung-thu-da-dang-mau-ma-gia-on-dinh-990013/