Billionaire Elon Musk leaves 'mess' for Twitter's new CEO

On May 11, Elon Musk announced that Twitter would soon have a new CEO to replace him. According to CNBC, the person taking this position will be Linda Yaccarino - former head of advertising business at NBCUniversal. The new CEO will have to fix the mess that Twitter has been in recently.

The first challenge that Musk’s recent reign has left his successor is Twitter’s financial mess. The $13 billion bank loan it took to buy Twitter has left the company struggling financially. After acquiring Twitter last year, Elon Musk said the company was just weeks away from bankruptcy, so his top priority was revenue. Twitter’s 2021 earnings – its most recent full-year results before the delisting – showed the company was in the red, with a net loss of $221.4 million.

Twitter faces the prospect of 'reform' again | Economic Movement

Musk has proposed new measures to improve this predicament by making users pay for blue ticks. Twitter CEO is still handing out blue “checks” for free due to poor uptake of the subscription service, so his successor will need to come up with a backup plan to address this issue.

Just 6 months after taking over Twitter, Elon Musk has turned everything upside down.

Not only that, half of Twitter's top 100 advertisers paused advertising a month after Musk took over, so the same thing could happen again.

Twitter also faces competition from other platforms. While users are unhappy with Twitter under Musk, some competitors have taken the opportunity to promote their platforms on Twitter. For example, Mastodon - a decentralized social media service, or Bluesky - a social network backed by Twitter co-founder Jack Dorsey. Meanwhile, online platform Substack has launched a Twitter-style feature called Notes.

The culture Musk brought to the office did not resonate with employees. Although he stepped down as CEO, he planned to maintain control as executive chairman and chief technology officer. Musk’s outsized influence would put pressure on the new CEO.

Source link: https://thanhnien.vn/ti-phu-elon-musk-de-lai-dong-hon-don-cho-ceo-moi-cua-twitter-185230514122802943.htm