The viral effect from the MV "Bac Bling" once again affirms the importance of professional, methodical marketing campaigns to promote the tourism economy .
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| Image in MV "Bac Bling". |
When singers are tourism ambassadors
Released right at the time when Bac Ninh is filled with festivals after the Lunar New Year, in recent days, the MV "Bac Bling" has become one of the media's focal points.
The combination of Hoa Minzy, Tuan Cry and especially the "king of Northern comedy" Xuan Hinh has created a connection between generations, making the MV widely appealing to both audiences who love contemporary colors and those who love traditional art.
The MV has helped the singer become a tourism ambassador, taking the audience on a journey back to memories, where viewers can return to the simple, familiar but brilliant images of the Northern countryside in the colors of the new era.
The success of “Bac Bling” comes not only from the quality of the music and the investment in the frames, but also from the strong viral effect on social networks. With the support of artists and the online community, the MV quickly became a phenomenon, covering all online platforms.
Thus, a music product, if invested in with the intention of promoting local culture, can become a powerful media to introduce the beauty of the homeland.
Remember in 2023, singer Vicky Nhung released the song "Vietnam Go and Go", considered a sequel to the song "Vietnam - Trips" released earlier.
After more than 10 edits before becoming a perfect product, the MV “Vietnam Go and Go” takes the audience to admire each famous location across the three regions of North-Central-South. Vicky Nhung hopes that the public will love and want to explore more experiences in the S-shaped land.
Bringing traditional materials with strong local cultural imprints into contemporary music products has become a trend among young artists and is widely accepted by audiences.
Some musical products that contribute to promoting the image of local ethnic identity include: the musical phenomenon hit "A Loi" by "Nguoi mien nui chat Double2T", "De Mi noi cho ma nghe" by Hoang Thuy Linh...
Elevate your marketing strategy
When talking about local marketing, Professor Philip Kotler - the "father" of modern marketing, believes that the future development of localities depends not only on geographical location, climate, natural resources, but also on the expertise, contributing skills, and qualities of local people and organizations.
Local marketing from music products can be seen as an innovative approach to connect the community, increase brand value, and promote local image recognition.
Catchy songs, catchy melodies, or spectacular music programs can reflect local cultural characteristics, destination culture, creating closeness and understanding with the public and tourists.
In local marketing, music products can become extremely effective promotional tools when integrated into communication campaigns.
One of the great advantages of using music in local marketing is the ability to create differentiation, a factor of comparative advantage. Every locality has its own unique culture and music.
Additionally, using music in local marketing can increase brand value by creating long-term, memorable campaigns that have the potential to go viral, especially in a context where everyone uses social media.
Music, especially popular and memorable tunes, can help a place's image stay in the minds of tourists for a long time.
Source: https://baoquocte.vn/tiep-thi-dia-phuong-qua-am-nhac-307558.html
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