Sellers through the TikTok Shop platform will have to pay commission fees up to 3 times higher than before - Photo: QUANG DINH
In recent days, many sellers on the TikTok Shop platform have shared their feelings of confusion and worry about their business operations because the platform's fees have suddenly increased "terribly".
Floor fees tripled
According to an announcement from TikTok Shop, some fees for standard and genuine sellers (Mall) have been adjusted since July 18. The most prominent of these is the platform's commission fee.
Specifically, the new platform commission fee applied to standard sellers for fashion items is from 10 - 12% (old rate is 4%); home and living is 4 - 12% (old rate is 4%); groceries, health and beauty, mother and baby have new fees of 8.5 - 12% (old rate is only 4%)... For genuine sellers, the commission fee only increases slightly to nearly 2% compared to the old rate.
A notable detail is that while the new commission fee for standard sellers has increased 2-3 times, the shipping subsidy service fee on TikTok Shop (Shipping Fee Program - SPF) is free and applied by default on all orders of regular shops. That is, it can be understood that the platform has included the previous SPF fee into the commission fee for the platform.
However, while previously this SPF package was registered separately, applied on 4.5% of the order value but only up to 30,000 VND per product, now with the combined calculation, the fee that sellers have to pay to the platform has increased significantly.
For example, fashion sellers used to pay 3-4% of the order value. Now, they have to pay 10-12%, 3 times more than before.
If added to the 5% transaction fee on each successfully delivered order, sellers on TikTok Shop may have to pay up to 17% of revenue, not including promotions and shipping costs.
Small traders "cry out to heaven"
The shocking increase in TikTok Shop fees has caused many sellers, especially small traders, to "cry out" because they believe they are being increasingly squeezed by the platform.
Ms. Lieu (HCMC) - a merchant on TikTok Shop - said that "only the belt was left" after the platform applied the new fee. Ms. Lieu cited an order sold to a buyer for 239,000 VND but the total fees were more than 60,000 VND.
Of which, the transaction fee is more than 12,300 VND (5%), the commission fee is more than 28,600 VND (12%), the affiliate commission fee is about 19,100 VND... "The amount received after tax is only about 175,000 VND. I don't know how to do business anymore", said Ms. Lieu.
Similarly, Mr. Hoang (HCMC) also shared a revenue analysis table of an order worth more than 2.5 million VND, but the seller had to pay a fee to the platform of more than 500,000 VND.
“An order that costs up to 500,000 VND is no different from us having to pay rent for a physical location. Is it true that online locations are no different from real-life locations? The platform is making it too difficult for sellers,” Mr. Hoang was upset.
According to Tuoi Tre Online 's research, the high fees are causing many small businesses on TikTok Shop to want to leave the platform, but they cannot because "the main revenue is coming from TikTok Shop" and "the channel is still attracting a lot of people, it cannot be abandoned". If they switch to another platform, they will have to spend a lot of money on investing in building the channel, brand, etc.
Source: https://tuoitre.vn/tiktok-shop-tang-phi-san-300-khien-nhieu-nguoi-ban-hoang-mang-20250804234318494.htm
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