Accordingly, for tourism activities of each locality, the problem of how to attract more tourists, prolong their stay and how to make tourists come back are always arising and never old issues.
Build your own destination image and brand
From the reviews of many famous magazines in the world and the actual experiences of tourists who have participated in domestic tourism, it is concluded that Binh Thuan is known as a locality that is developing very strongly in tourism, with many famous landscapes, fresh seafood and wonderful climate. In the current context, the level of contribution to GDP and revenue from tourism activities is not small because the locality has exploited, implemented and provided quite well tourism services by grasping its existing advantages. A good number is that, in the first 9 months of 2023, Binh Thuan tourism welcomed nearly 7 million visitors to visit and relax, an increase of nearly 76% over the previous year. Of which, there were over 200,000 international visitors, an increase of 3.95 times over the same period last year, total tourism revenue increased nearly 2 times over the same period. In addition to favorable factors of weather, transport infrastructure, product quality, entertainment activities continue to be invested in, diversifying products also create attraction for Binh Thuan tourism.
Although it is a joy, there are still many concerns when tourist destinations have not focused on "retaining" tourists who have visited and used the tourism services of the area through building their own destination brand image. The source of service for tourists is a combination of many services available from the locality, in order to provide tourists with the most optimal services. To be able to do that, the locality or service provider must clearly identify the strengths and weaknesses to form the main services and support services...
Find multiple solutions
To continue creating a beautiful image for Binh Thuan tourism to "retain" tourists, it is necessary to develop high-quality, unique and sustainable tourism products. At the same time, invest more in new, unique tourism products and improve service quality. So we must find many solutions to "retain" tourists. According to the comments of many tourism experts and tourists when coming to Binh Thuan, to attract tourists, especially international tourists, tourism products must be "living" products, not products that are built or simulated, but must be a true reflection of community life and local characteristics. For example, when visiting coastal fishing villages, tourists must actually witness fresh seafood products so that they can both visit and shop, to do so, there must be specific goods. There must be an entertainment area, because when visitors visit, swim in the sea, in the evening there must be an entertainment area for tourists. Binh Thuan's night-time economy is an expectation... According to the Project on developing the night-time economy of Binh Thuan province by 2030, the province will pilot the organization of cultural activities, services, entertainment, dining, shopping, and night-time tourism at the Ocean Valley Tourism Complex (NovaWorld Phan Thiet) with a scale of nearly 1,000 hectares in Tien Thanh commune, Phan Thiet city and the Thanh Long Bay Resort Complex of more than 90 hectares in Tan Thanh commune, Ham Thuan Nam district. After the pilot, night-time economic activities will also be developed in Phan Thiet city, in the area along both sides of Nguyen Dinh Chieu street, Ham Tien ward and on Nguyen Tat Thanh - Le Duan street and both sides of the Ca Ty river. By 2025, the project aims to pilot night-time economic development activities in 5 localities, including Phan Thiet city, Tuy Phong district, Bac Binh district, Ham Thuan Nam district and La Gi town. In the period 2026 - 2030, continue to expand suitable locations and areas to exploit night-time economic activities...
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