The Vietnam Tourism and Culture Promotion Festival in Korea is an annual activity permitted by the Prime Minister to introduce the image of the country, culture and people of Vietnam; promote and advertise the tourism brand, tourism potential, destinations, diverse, rich and attractive products of Vietnam directly to the people of Korea, attracting Korean tourists and legal investment sources to Vietnam.
During the period from 2014 to 2019, the number of Korean tourists to Vietnam increased 5 times, from 849,384 to 4,290,802, maintaining an average growth rate of about 38% per year.
In 2024, Vietnam welcomed and served 4,568,941 visitors, an increase of 27.1% compared to 2023 and 6.4% compared to 2019. Korea ranked first among the markets sending visitors to Vietnam after the recovery period due to the impact of the Covid-19 pandemic. However, in the first 6 months of 2025, the number of Korean visitors to Vietnam only reached 2,207,973, down 3.2% over the same period.
The Vietnam Tourism and Culture Promotion Festival in Korea in 2025 is organized to attract and create conditions for businesses of the two countries to participate, directly meet, exchange cooperation, promote and advertise Vietnamese tourism products; introduce and promote the image of the country, people, culture and tourism of Vietnam directly to Korean people and international friends living in Korea; promote and enhance the national tourism brand, create an environment to help businesses participate in business activities, promote the sale of tourism products;
The festival also aims to strengthen the connection and friendship between the people of Vietnam and Korea; promote the need to learn about the country and people of Vietnam, encourage a large number of Korean people to travel and enjoy Vietnamese culture; Create a connection between the Vietnamese community in Korea, the Vietnamese-Korean multicultural family with the homeland through culture, art and tourism promotion.
The festival is scheduled to take place from August 23-28 in Gyeongju city, Gyeongsangbuk-do province, South Korea.
Main activities of the festival:
Working program in Korea of the leaders of the Ministry of Culture, Sports and Tourism;
Organize a space to promote Vietnamese culture and tourism at the Festival;
Organize Vietnam tourism promotion program;
Organize Business Party;
Performing arts program.
The space to promote Vietnamese culture and tourism will display 30 photo panels introducing images of the country, people, culture, and tourism potential of Vietnam associated with the national tourism brand identity "Vietnam-Timeless Charm"; Introducing the National Tourism Year 2025 with the theme "Hue-Ancient Capital, New Opportunities".
The Vietnam tourism introduction program is expected to have 200 delegates attending, including leaders of state agencies managing the fields of culture, tourism and diplomacy of Korea; leaders of Vietnamese diplomatic agencies in Korea; business communities operating in the tourism or related fields of Vietnam and Korea; representatives of Vietnam-Korea friendship associations; press and media agencies...
The program will introduce the image of the country, people, culture, tourism potential of Vietnam; new, rich, diverse and attractive destinations, tourism products and services of Vietnam suitable to the tastes of Korean visitors.
The organizers also introduced policies to facilitate Korean tourists to Vietnam, especially policies to attract tourists in the post-Covid-19 period, preferential, open policies on e-visas, length of stay, etc.
Through the festival, the tourism industry hopes to create opportunities to exchange and learn management experience, tourism development experience, and investment cooperation opportunities in the tourism sector.
This is also an opportunity for Korean travel agencies, hotels, and airlines to meet and discuss unilaterally and directly with Vietnamese travel agencies, hotels, and tourism agencies to learn about ways to welcome and welcome tourists. Strengthen tourism promotion to restore the tourism industry after the Covid-19 pandemic; promote safe tourism and introduce the creation of favorable conditions for tourists to travel to Vietnam.
Organizing cultural and tourism events with many activities and large scale is of great significance, positively affecting the bilateral cooperation relationship between Vietnam and Korea, directly affecting the political and business world, demonstrating the increasingly high position of Vietnam, affirming the increasingly wide scope of activities and influence of Vietnam in the world.
The festival promotes tourism and cultural cooperation, promotes the friendship between Vietnam and Korea, especially when many of Vietnam's issues need international support, or issues need to be internationalized to solve, promoting multi-faceted cooperation with countries with potential in the region needs to be prioritized.
Source: https://nhandan.vn/to-chuc-le-hoi-xuc-tien-du-lich-van-hoa-viet-nam-tai-han-quoc-nam-2025-post897407.html
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