In recent times, along with the trend of branding for cities around the world as well as in Vietnam, Ho Chi Minh City has made great efforts in building a creative city brand in the UNESCO Creative Cities Network. However, building a brand in 7 areas (including crafts and folk arts, design, cinema, cuisine, literature, media arts and music ) is a difficult problem to solve.
Media arts field is an advantage.
Identified as part of a larger economic development strategy that prioritizes digital transformation and cultural tourism, cultural industries are expected by Ho Chi Minh City to contribute 5.7% to GDP by 2025 and 7.2% by 2030; create more jobs, and position the city as a cultural center of Vietnam and the region by 2025 and a cultural industry center of Southeast Asia by 2030.
Unlike music or cinema, which are constrained by traditional means and forms of expression, media arts opens up a borderless creative space that can include both music and cinema, thereby helping the city, if choosing this field, to still be able to promote brand value for both cinema and music.
From video art, digital music, digital media, virtual reality, to interactive multimedia projects, Ho Chi Minh City will not only be a place to preserve heritage but also a convergence point of pioneering art trends. Here, people will be immersed in technological art experiences, where the audience is not only a viewer but also a co-creator, directly participating in the emotional journey of each work of art.
It is the flexibility and interactivity of media arts that will help Ho Chi Minh City overcome the boundaries of time and space, connecting with the world quickly and deeply.
While music and cinema may be limited by local language or culture, media arts speak a global language, easily accessible to all audiences, from all countries. This is how Ho Chi Minh City can reach out to the world, affirming its position as a leading creative city, where culture and technology blend, creating new and innovative values.
The city has set a goal in the Project "Developing Ho Chi Minh City's cultural industry by 2030" to strive to become a creative city in the UNESCO Creative Cities Network.
Nowadays, the city is tending to choose cinema, music or another option.
This is very important because when a field is chosen appropriately, correctly, and accurately, it will not only be the main, comprehensive, and leading direction for the development of cultural and creative industries, but also for the city's socio-economy.
Not only does it express identity, media arts also help Ho Chi Minh City promote the digital economy and creative industries. From app development, video game production, to digital advertising campaigns, the city has the potential to become a creative technology hub not only in Vietnam but also in the region. The young and dynamic start-up waves here will have more opportunities to develop, contributing to building a modern and sustainable cultural economy.
When Ho Chi Minh City chooses media arts, the city is not just entering a field of art, but entering a limitless future. This place will become a symbol of the convergence of culture, technology, and creativity, where traditional values are honored through the most modern art forms. And from here, Ho Chi Minh City will reach out, bringing Vietnamese cultural identity to the world, while welcoming new creative winds from everywhere.
Advantages of joining the UNESCO Creative Cities Network
Joining the UNESCO Creative Cities Network brings many outstanding advantages to Ho Chi Minh City, helping to enhance the city's position in the international arena and opening up many opportunities for sustainable development. The connection with this global network gives the city the opportunity to access knowledge resources, experiences, and creative ideas from other cities around the world, helping Ho Chi Minh City learn and apply advanced cultural development models.
The city owns many contemporary art spaces that receive much attention such as: The Factory, San Art, Salon Saigon, Galerie Quynh, Phu Sa Lab, UuDam Studio, Nguyen Art Foundation, Fab Lab, Cspace, Soul Complex, Coi Viet... Joining the network will help the city promote this image internationally, attracting the attention of tourists and investors.
The city will become an attractive destination not only economically but also culturally and artistically, creating conditions for artists, creators, and creative businesses to develop more strongly; contributing to strengthening international cooperation in organizing cultural events, exhibitions, seminars and festivals... promoting cultural exchange. This is also an opportunity for young talents in the city to access the global creative environment, encouraging innovation and exploring new frontiers of art and technology.
Joining the network will open up opportunities for the development of cultural and creative industries, from design, media arts to film and music. Connections with other creative cities also bring opportunities for cooperation, investment and international market expansion for businesses and artists in Ho Chi Minh City.
Furthermore, this accession also affirms Ho Chi Minh City as a pioneering cultural center, where creativity is encouraged and developed sustainably. This not only enhances the city’s reputation but also inspires the younger generation, promoting the spirit of creativity and continuous innovation. In the context of globalization and strong digital technology, Ho Chi Minh City will have the opportunity to pioneer in shaping the future of the cultural and creative industries, contributing to making Vietnam one of the countries with cultural influence in the world.
To join the UNESCO Creative Cities Network, Ho Chi Minh City needs to embark on a determined journey to affirm its position on the global cultural map. Ho Chi Minh City needs to develop a long-term creative and cultural strategy, in which culture and arts are not just a supplement but the soul of development. This is an opportunity for the city to honor unique cultural values, while opening up new paths for innovation and creativity. This commitment is not only in the plan, but also demonstrated through concrete actions, from supporting art projects to developing creative spaces...
To achieve this, community participation is indispensable. Ho Chi Minh City needs to create an environment where people can freely express their ideas and talents. It is these grassroots initiatives that will create a diverse and rich picture for the city, where everyone can become artists, creators…
By taking these steps, Ho Chi Minh City will not only join the UNESCO Creative Cities Network but also open a new chapter in its development story. This will be an inspiring journey where culture, art, and technology blend together, creating new values for the community and the world.
Associate Professor, Dr. BUI HOAI SON
Standing Member of the National Assembly's Committee on Culture and Education
Source: https://www.sggp.org.vn/truyen-cam-hung-cho-the-he-tre-khi-gia-nhap-mang-luoi-cac-thanh-pho-sang-tao-cua-unesco-post760285.html
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