Ms. Nguyen Minh Phuong, Chief of Office of the Department of Domestic Market Management and Development, Ministry of Industry and Trade .
Thanks to the media, consumers, businesses and the whole society can raise awareness, thereby forming an "immune system" strong enough to prevent counterfeit goods from the source.
Regarding this content, Hanoi Moi Newspaper reporter had an interview with Ms. Nguyen Minh Phuong, Chief of Office of the Department of Domestic Market Management and Development, Ministry of Industry and Trade.
- How do you evaluate the role of propaganda work in preventing and combating counterfeit and fake goods?
- In recent times, in the context of trade conflicts between countries around the world and the explosive development of e-commerce, violations related to counterfeit goods, goods of unknown origin and infringement of intellectual property rights have become complicated and unpredictable. This situation has caused public outrage, negatively impacted the investment and business environment, seriously affected the health of consumers and harmed legitimate businesses.
In the first 5 months of 2025, market management forces nationwide detected and handled 7,111 violations with a total administrative fine of nearly 212 billion VND, collecting nearly 110 billion VND for the budget. In particular, 53 cases with signs of criminality were transferred to the investigation agency.
To achieve the above results, propaganda plays a key role, being one of the basic pillars in the strategy to prevent and combat counterfeit, fake and poor quality goods. Because if we only rely on inspection, control and punishment measures, we will only solve the tip of the problem.
Correct, accurate and timely propaganda will contribute to changing consumer behavior and forming responsible shopping habits. When consumers actively refuse goods of unknown origin, unknown quality and unverified, the counterfeit goods market will gradually shrink and violations will no longer have a chance to exist.
- What forms of propaganda are currently being implemented by the market management force, madam?
- The market management force is implementing many forms of propaganda that are diverse, flexible, and suitable for each group of people in society. Information about the unit's activities is regularly updated on the Electronic Information Portal of the Department of Management and Development of Domestic Markets at www.dms.gov.vn. At the same time, the force also closely coordinates with traditional media agencies such as print newspapers, television, radio, etc. to spread information to a wide range of people.
Along with the inspection and control work, we have deployed a genuine and fake goods showroom located at 62 Trang Tien, Hoan Kiem district, Hanoi city. Through the parallel display of genuine and fake products, people have the opportunity to directly observe, compare and identify the differences between qualified products and violating products.
Not only providing visual information, the showroom also integrates instructions on how to distinguish genuine and fake goods through barcodes, anti-counterfeit stamps, packaging, labels and other basic identification signs - thereby contributing to improving people's smart consumption capacity and initiative.
In addition, fully aware of the influence of social networks and digital platforms, market management forces have also actively promoted propaganda on platforms such as Facebook, YouTube, and recently TikTok - which attracts a large number of young consumers.
In addition, forces in provinces and cities also organized many direct propaganda campaigns at traditional markets, supermarkets, fairs and densely populated areas through the form of distributing leaflets, hanging banners, propaganda billboards and organizing conferences and training for businesses.
Diversifying communication forms not only helps bring information to the right people at the right time, but also contributes to improving propaganda effectiveness, forming a "cognitive barrier" in society - a sustainable and long-term tool to prevent and combat violations.
- How do you evaluate the role of the press in propaganda work and the fight against counterfeit and fake goods?
- The press is an essential propaganda channel, and at the same time, it is also an effective partner of the market management force in the fight against counterfeit goods, goods of unknown origin and goods that violate intellectual property rights. Not only reflecting information quickly, objectively and accurately, the press also plays a role in spreading timely warnings to consumers, exposing the sophisticated tricks of violators, thereby contributing to raising awareness and promoting positive actions from the community.
In fact, many large and complicated cases have been discovered and investigated in depth thanks to the decisive and timely involvement of press agencies. Not only stopping at reporting news, many press agencies have also proactively organized specialized communication campaigns, built in-depth investigative stories, created strong social effects and positively impacted state management work.
We appreciate the role of the press as a bridge between the management agency and the people, between the government and businesses. This effective coordination is an important premise for building a transparent, healthy and sustainable market.
The effectiveness of the media's communication work in recent times is very clear. First of all, the propaganda campaigns have contributed significantly to raising consumer awareness.
Second, effective communication also helps to arouse social responsibility in the business community. Many businesses have proactively coordinated with authorities to inspect, detect and denounce acts of counterfeiting their products.
In addition, the pressure from public opinion - created through the media - has made violators wary, thereby having a very clear deterrent effect. It can be said that the media has become an important "spearhead" in the overall solutions against counterfeit and fake goods today.
- To continue promoting the role of the press, what innovations do you think should be made in coordinating news reporting and propaganda?
- To effectively promote coordination between the press and market management agencies, I think there needs to be innovation in both mechanisms and implementation forms.
Firstly, management agencies need to be more proactive in providing official, timely and accurate information, in order to create conditions for the press to reflect fully and in the right direction, while contributing to limiting information interference from unverified sources.
Second, it is necessary to develop joint topics between management agencies and the press, focusing on investigating and analyzing in-depth new tricks and trends in violations in the production and trading of counterfeit and unknown origin goods. These topics not only provide valuable information to the people but also serve as a useful reference for authorities in the process of policy making and law enforcement. In addition, it is necessary to promote the application of technology and digital platforms in communication - aiming to create easy-to-understand, vivid and attractive content, especially for young people - the main consumer force in the future.
Third, I expect that the coordination between the market management force and the press will not only stop at the level of reporting, but go further - becoming a strategic link in propaganda, monitoring and promoting sustainable consumption, for a transparent, safe and long-term developing commodity market for the whole society.
Thank you very much!
Source: https://hanoimoi.vn/truyen-thong-giu-vai-tro-dac-biet-quan-trong-706000.html
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